Content Marketing Specialist

Mappedin
Toronto
Workplace: RemoteFull timeCAD 90,000 - 110,000 annuallyFunction: Marketing & GrowthSkills: ["Collaboration","Ownership","Adaptability"]

Own the day-to-day content strategy and execution that drives organic growth, AI discovery, and qualified pipeline. You’ll plan, produce, and optimize full-funnel content mapped to buyer personas and funnel stages, using keyword research plus SEO/AEO tools. Maintain prompt-based workflows for AI discovery, audit and refresh legacy resources, and measure performance via GSC and Ahrefs while partnering with product marketing and demand gen to improve conversions.

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FursaFursa
Mappedin
Mappedin
4 days ago

Content Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own the day-to-day content strategy and execution that drives organic growth, AI discovery, and qualified pipeline. You’ll plan, produce, and optimize full-funnel content mapped to buyer personas and funnel stages, using keyword research plus SEO/AEO tools. Maintain prompt-based workflows for AI discovery, audit and refresh legacy resources, and measure performance via GSC and Ahrefs while partnering with product marketing and demand gen to improve conversions.
Location: Toronto
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute the content strategy across the full funnel to drive organic growth, pipeline, and conversion rate improvements.
  • •Map content to buyer personas, funnel stages, and use cases, identifying category-defining angles and content gaps.
  • •Plan and prioritize content production using keyword opportunity, AEO prompt coverage, pipeline gaps, and commercial priorities.
  • •Optimize content for conversion across funnel stages and maintain content resources for sales and targeted account-based marketing.
  • •Own the content workflow end-to-end (ideation, briefs, drafting, SEO/AEO optimization, review, CMS publishing, and post-publish performance tracking).

Pay and Benefits

Salary: CAD 90,000 - 110,000 annually
Perks:Paid Leave

Key Requirements

  • •Own the day-to-day strategy and execution of a content program across the full funnel with a focus on organic growth and conversion.
  • •Conduct keyword research and content gap analysis using tools such as Ahrefs, Google Search Console, and HubSpot to create high-impact content briefs.
  • •Ensure content is structured for traditional SEO and optimized for AI discovery (e.g., ChatGPT, Claude, Google AI Overviews, Perplexity).
  • •Maintain prompt-based content generation workflows that uphold quality, brand voice, and discoverability standards.
  • •Audit and refresh legacy content based on traffic performance, keyword shifts, and conversion data.
Skills:CollaborationOwnershipAdaptability
Tech Stack:AhrefsGoogle Search ConsoleHubSpotChatGPTClaudeGoogle AI OverviewsPerplexityOutrank.soCMS

Company Brief

Mappedin
Provides indoor mapping and spatial data management software for venues such as malls, stadiums, airports, offices, and campuses, enabling wayfinding, asset management, operations, and analytics through developer tools and enterprise mapping solutions.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Early Stage Startup
Funding: Series A
Headquarters: Waterloo, Canada
Founded: 2011
Glassdoor
Glassdoor: 3.7
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