Senior Director, Integrated Marketing

Cohere
Toronto, San Francisco, New York
Workplace: RemoteFull timeUSD 245,000 - 365,000Function: Marketing & GrowthSkills: ["Cross-functional leadership","Operating cadence","Team leadership","Measurement","Strategic planning"]

Own the integrated marketing demand engine, bringing product marketing, growth, web and events/partnership motion together to deliver marketing-sourced and influenced pipeline for enterprise customers. Lead multi-function marketing strategy across segments and regions, manage pipeline measurement and attribution, and direct teams covering paid media, SEO, ABM, positioning, sales enablement, and partner co-marketing. Measure success via pipeline impact, MQL→SQL conversion, and pipeline ROI.

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Cohere
Cohere
14 hours ago

Senior Director, Integrated Marketing

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Job Summary

Own the integrated marketing demand engine, bringing product marketing, growth, web and events/partnership motion together to deliver marketing-sourced and influenced pipeline for enterprise customers. Lead multi-function marketing strategy across segments and regions, manage pipeline measurement and attribution, and direct teams covering paid media, SEO, ABM, positioning, sales enablement, and partner co-marketing. Measure success via pipeline impact, MQL→SQL conversion, and pipeline ROI.
Location: Toronto, San Francisco, New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region, carrying the marketing pipeline number.
  • •Lead growth and demand generation across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition.
  • •Manage product marketing to drive positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement; translate frontier capabilities into enterprise buyer language.
  • •Run events and partnerships marketing, building co-marketing and joint field activity with cloud, SI, and technology partners and holding events to a pipeline standard.
  • •Manage and develop direct reports across Product Marketing, Web Marketing, Growth, and Events & Partnerships (~20–35 across sub-functions) and set operating cadence with Chief of Staff, Sales, Finance, and RevOps.

Pay and Benefits

Salary: USD 245,000 - 365,000
Perks:Health InsuranceDental401kPensionPaid LeaveLearning BudgetHome Office

Key Requirements

  • •15–20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
  • •Demonstrated track record of owning a pipeline number and explaining campaign math and trade-offs.
  • •Experience leading across at least two areas: demand gen/growth, product marketing, field/events, or partner marketing (bonus for three+).
  • •Fluency in the modern B2B marketing stack including Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase or similar), and attribution tooling.
  • •Experience marketing to technical buyers and selling technical products (AI/ML, data infra, dev tools, or cloud experience strongly preferred).
Experience:B2B SaaSCloudDataAI/MLInfrastructureABMDeveloper tools
Skills:Cross-functional leadershipOperating cadenceTeam leadershipMeasurementStrategic planning
Tech Stack:MarketoHubSpotSalesforce6senseDemandbase

Company Brief

Cohere
Builds security-first foundation models and enterprise AI products (LLMs, retrieval, agent platforms) for regulated industries, enabling customizable, private deployments across cloud and on-premises for real-world business applications.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Toronto, Canada
Founded: 2019
Glassdoor
Glassdoor: 2.9
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