Content Strategist

Procter & Gamble
Singapore
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 5-8 yearsEducation: bachelorsSkills: ["Data storytelling","Creative critique","High standards","Collaboration","Low ego"]

Own end-to-end content strategy for SK-II’s flagship campaign platforms, from consumer insight and platform planning to the creative ideas themselves. Translate data, social listening, and community signals into clear, scalable narratives. Partner with art directors, copywriters, and brand managers to concept native formats and series for youth culture across Asia, with a strong focus on China and sharp awareness of Japan.

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FursaFursa
Procter & Gamble
Procter & Gamble
5 days ago

Content Strategist

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Last checked: 4 days agoStatus: Live

Job Summary

Own end-to-end content strategy for SK-II’s flagship campaign platforms, from consumer insight and platform planning to the creative ideas themselves. Translate data, social listening, and community signals into clear, scalable narratives. Partner with art directors, copywriters, and brand managers to concept native formats and series for youth culture across Asia, with a strong focus on China and sharp awareness of Japan.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Own content strategy end to end for flagship campaigns, from consumer insight and platform plan to the creative idea itself.
  • •Use data, social listening, and community signals to produce clear insights the team can build from.
  • •Concept alongside art directors and copywriters native formats, series, hooks, and creator ideas for each platform.
  • •Stay inside youth culture—especially China—and bring forward what’s next with strong radar for Japan.
  • •Create content systems frameworks, formats, and playbooks for brand teams to scale beyond single campaigns.

Key Requirements

  • •5–8 years in creative agencies, social-first shops, or production houses with content you strategized and helped produce.
  • •Deep, current fluency in Chinese social platforms and youth culture; professional Mandarin strongly preferred.
  • •A portfolio showing rigorous strategy and ideas that performed with the numbers.
  • •Hands-on experience with creators and KOLs, with content made for at least three major platforms.
  • •Ability to turn messy data and research into one clear, compelling story.
Experience:5-8 years
Education:Bachelor's
Skills:Data storytellingCreative critiqueHigh standardsCollaborationLow ego
Languages:Mandarin
Tech Stack:DouyinREDBilibiliWeChatAI tools

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn