Senior Director Brand Design

Philips
Amsterdam
Workplace: HybridFull timeEUR 123,750 - 206,250 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 12-15 yearsSkills: ["Executive communication","Strategic thinking","Leadership","Collaboration","Creative vision"]

Lead and evolve Philips’ global visual identity, shaping brand expression for corporate initiatives, executive communications, launches, and customer experiences. Build and inspire a global design team of ~12 people, aligning stakeholders across Communications & Brand, business and regional marketing, events, and partners. Advance responsible AI-enabled design workflows, strengthen agency relationships, and oversee budgets and delivery to drive distinctiveness, consistency, and emotional resonance at speed and scale.

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Philips
Philips
13 hours ago

Senior Director Brand Design

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead and evolve Philips’ global visual identity, shaping brand expression for corporate initiatives, executive communications, launches, and customer experiences. Build and inspire a global design team of ~12 people, aligning stakeholders across Communications & Brand, business and regional marketing, events, and partners. Advance responsible AI-enabled design workflows, strengthen agency relationships, and oversee budgets and delivery to drive distinctiveness, consistency, and emotional resonance at speed and scale.
Location: Amsterdam
Workplace: Hybrid
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Director level

Key Responsibilities

  • •Set creative direction and lead the evolution of Philips’ global visual identity, ensuring alignment with brand strategy and business priorities.
  • •Shape identity principles, standards, and creative direction to deliver consistent brand expression across markets, businesses, and touchpoints.
  • •Provide creative direction on high-impact work so teams and partners translate brand strategy into compelling, high-quality execution.
  • •Build and lead a global design team (~12 people), fostering collaboration, learning, innovation, and delivery excellence.
  • •Oversee external agency and partner relationships and manage budgets, resources, priorities, and operating rhythms for global brand identity initiatives.

Pay and Benefits

Salary: EUR 123,750 - 206,250 annually
Perks:Paid LeaveCar AllowanceEquityHealth InsuranceLife Insurance

Key Requirements

  • •Bachelor's/Master's degree in Business Administration, Communications, Liberal Arts, Marketing, Brand Management or equivalent.
  • •12-15+ years of experience in brand design, visual identity, or creative leadership in an enterprise brand or top-tier creative agency.
  • •A strong portfolio demonstrating world-class brand identity work and leadership of large-scale visual identity programs.
  • •Proven ability to shape global brand expression across businesses, regions, channels, and customer touchpoints.
  • •Experience leading global multidisciplinary teams and managing senior external agency/partner relationships, with deep expertise in brand identity, storytelling, typography, layout, and end-to-end brand experience.
Experience:12-15 yearsBrand designVisual identityCreative leadershipEnterprise branding
Education:
Skills:Executive communicationStrategic thinkingLeadershipCollaborationCreative vision
Tech Stack:AI-enabled design workflowsAI-enabled tooling

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn