Senior Content Marketing Strategist

Payoneer
Bengaluru
Full timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Clarity","Structured writing","Strategic tradeoffs","Cross-functional collaboration","Tone/credibility stewardship"]

Shape how Payoneer communicates its value across a complex, multi-product platform serving SMBs, enterprises, marketplaces, and global workforces. Own and evolve website messaging (homepage, product pages, corridors, pricing, and conversion flows), translate intricate fintech and payments workflows into clear narratives, and partner with Product Marketing, CRO, Legal, Design, and analytics to iterate and launch high-impact web copy and campaigns.

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FursaFursa
Payoneer
Payoneer
15 hours ago

Senior Content Marketing Strategist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Shape how Payoneer communicates its value across a complex, multi-product platform serving SMBs, enterprises, marketplaces, and global workforces. Own and evolve website messaging (homepage, product pages, corridors, pricing, and conversion flows), translate intricate fintech and payments workflows into clear narratives, and partner with Product Marketing, CRO, Legal, Design, and analytics to iterate and launch high-impact web copy and campaigns.
Location: Bengaluru
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and evolve core website messaging across critical surfaces including homepage, product pages, corridors, pricing, and conversion flows.
  • •Translate complex fintech and payments workflows into clear, benefit-led narratives that don’t oversimplify.
  • •Partner with Product Marketing to define positioning and ICP clarity for key offerings and tailor messaging for different audiences and regions.
  • •Write and refine conversion-focused homepage narratives, hero copy, section hierarchy, and CTAs; collaborate with CRO and analytics to iterate.
  • •Lead website copy for launches, feature releases, and pricing/packaging updates; ensure consistency across website, campaigns, and sales surfaces.

Key Requirements

  • •Proven experience writing for B2B SaaS or fintech products with complex workflows.
  • •Strong understanding of SaaS/fintech buying journeys and decision-maker psychology.
  • •Ability to write crisp conversion copy and long-form explanatory content with equal confidence.
  • •Experience working closely with designers, product marketers, and senior stakeholders.
  • •Exceptional clarity of thought and structured writing skills.
Experience:6+ yearsB2B SaaSFintechPaymentsGlobal infrastructureEnterprise platforms
Skills:ClarityStructured writingStrategic tradeoffsCross-functional collaborationTone/credibility stewardship
Languages:English

Company Brief

Payoneer
Provides cross-border payments and financial services platform enabling businesses and professionals to send, receive, and manage international payments, multi-currency accounts, and working capital solutions to support global commerce.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2005
WebsiteLinkedIn