Performance Marketing Specialist

Wati
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Analytical thinking","Creative briefing","Data-driven decision-making","Stakeholder communication","High ownership"]

Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and emerging channels. Own the full campaign lifecycle—from creative briefs and targeting to bidding, budgets, and A/B testing—then use daily insights to improve ROAS, CAC, CTR, and conversions across global markets. Build dashboards and reports, collaborate with design/content to iterate creatives, and support tracking and attribution for accurate measurement.

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FursaFursa
Wati
Wati
2 months ago

Performance Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and emerging channels. Own the full campaign lifecycle—from creative briefs and targeting to bidding, budgets, and A/B testing—then use daily insights to improve ROAS, CAC, CTR, and conversions across global markets. Build dashboards and reports, collaborate with design/content to iterate creatives, and support tracking and attribution for accurate measurement.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other channels.
  • •Own campaign performance end-to-end, including creative briefs, targeting, bid strategy, budget allocation, and A/B testing.
  • •Monitor daily performance and identify opportunities to improve ROAS, CAC, CTR, and conversion rates across markets.
  • •Build and maintain performance dashboards and weekly/monthly reports with actionable insights.
  • •Collaborate with design and content to brief, review, and iterate ad creatives based on results and competitor benchmarking.

Key Requirements

  • •5-7 years of hands-on performance marketing experience managing paid campaigns at scale.
  • •Deep expertise in Google Ads and Meta Ads, including campaign types, bidding strategies, and audience mechanics.
  • •Working knowledge of LinkedIn Ads and awareness of other paid channels (e.g., TikTok, programmatic).
  • •Strong analytics skills using tools like GA4, HubSpot, and/or Supermetrics to pull and interpret data.
  • •Experience with conversion tracking, UTM structures, attribution models, and pixel/tag implementation.
Experience:5-7 yearsSaaSB2B marketing
Skills:Analytical thinkingCreative briefingData-driven decision-makingStakeholder communicationHigh ownership
Tech Stack:Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Analytics 4 (GA4)HubSpot CRMLooker StudioSupermetricsGoogle SheetsGoogle Tag ManagerMeta PixelUTM frameworksCanvaFigma

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn