Senior Director, Marketing Operations

Fireblocks
New York
Workplace: RemoteFull timeUSD 154,000 - 230,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Cross-functional collaboration","Planning","Organizational skills"]

Lead and evolve Fireblocks’ global marketing operations strategy to support scalable go-to-market growth. Own performance accountability and optimize marketing investment through process and tooling improvements, including building and customizing a modern marketing technology stack. Partner with data and analytics to deliver accurate LTV, CAC, and ROI reporting, track the full GTM funnel, and align marketing, sales, and finance around data-driven insights.

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FursaFursa
Fireblocks
Fireblocks
2 weeks ago

Senior Director, Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead and evolve Fireblocks’ global marketing operations strategy to support scalable go-to-market growth. Own performance accountability and optimize marketing investment through process and tooling improvements, including building and customizing a modern marketing technology stack. Partner with data and analytics to deliver accurate LTV, CAC, and ROI reporting, track the full GTM funnel, and align marketing, sales, and finance around data-driven insights.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define a vision and strategy for marketing operations to enable scalable growth and data-driven decisions.
  • •Evaluate, select, implement, and customize marketing technology tools as part of the stack evolution.
  • •Collaborate with data and analytics to deliver reporting on LTV, CAC, and ROI.
  • •Track and report the full GTM funnel performance, including stage-to-stage conversion and average value.
  • •Design, document, and drive global operational processes and develop a high-performing operations team.

Pay and Benefits

Salary: USD 154,000 - 230,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of B2B SaaS marketing operations experience.
  • •3+ years of management experience and presence in leadership forums.
  • •Proven experience designing marketing technology stacks and cross-functional change management.
  • •Proven ability to define operational strategy with strong planning, organizational, and project management skills.
  • •Strong communication skills to drive consensus and articulate recommendations with cross-functional partners.
Experience:B2B SaaSMarketing operationsGo-to-marketBlockchainWeb3
Skills:LeadershipCommunicationCross-functional collaborationPlanningOrganizational skills
Languages:English

Company Brief

Fireblocks
Provides institutional-grade digital asset custody, transfer, and settlement infrastructure enabling banks, exchanges, and enterprises to securely issue, store, and move cryptocurrencies and tokenized assets.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn