Email Marketing Senior Specialist

Fever Up
Melbourne, Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-3 yearsSkills: ["Copywriting","Data-driven","Analytical","Organized","Proactive"]

Own and optimize CRM and customer engagement programs across email, push notifications, and in-app messages. Manage activation of customer data to deliver end-to-end CRM strategy, refine multi-channel communications, and develop retention strategies. Support CRM lifecycle and contact strategy definition, set success metrics, and lead weekly/monthly reporting and deep-dive analysis to ensure performance-driven, data-informed campaigns.

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FursaFursa
Fever Up
Fever Up
2 months ago

Email Marketing Senior Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own and optimize CRM and customer engagement programs across email, push notifications, and in-app messages. Manage activation of customer data to deliver end-to-end CRM strategy, refine multi-channel communications, and develop retention strategies. Support CRM lifecycle and contact strategy definition, set success metrics, and lead weekly/monthly reporting and deep-dive analysis to ensure performance-driven, data-informed campaigns.
Location: Melbourne, Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage customer data activation to develop and execute end-to-end CRM strategy and communications plan, focused on email, push notifications, and in-app messages
  • •Continuously refine multi-channel communications and develop retention strategies using CRM best practices
  • •Support the CRM Manager in defining the customer lifecycle and contact strategies across customer touchpoints, including key client segments
  • •Ensure campaigns have clearly defined success metrics, tracked and analyzed with insight-driven, measurable reporting
  • •Own weekly/monthly reporting and ad hoc deep dives to evaluate campaign performance

Pay and Benefits

Perks:Health InsurancePensionGym MembershipLearning Budget

Key Requirements

  • •2-3 years minimum experience in digital marketing and CRM across mobile and web environments
  • •Experience with Salesforce Marketing Cloud
  • •Experience with ESPs such as Mailchimp and Sendgrid
  • •Proficient in HTML and able to apply strong copywriting skills
  • •Ability to develop and optimize CRM flows and use consumer behavioral, lifestyle, transactional, and demographic data to deliver marketing insights
Experience:2-3 yearsDigital marketingCRMMobileWeb
Skills:CopywritingData-drivenAnalyticalOrganizedProactive
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendgridHTMLA/B testingDynamic templates

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn