B2B Marketing Manager

Thumbtack
Philippines
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsSkills: ["Project management","Quality assurance","Detail-oriented","Data analysis","Collaboration","Problem-solving"]

Execute B2B full-funnel marketing programs for mid-market and enterprise Pros, partnering with Sales, Success, Marketing Ops, and Field Marketing. Launch and optimize email, landing pages, forms, paid media, and nurture journeys using tools like Pardot. Support upsells and reactivation campaigns, track performance in dashboards, maintain clean data/workflows, and ensure accurate targeting, assets, and UTMs while testing for continual improvement.

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FursaFursa
Thumbtack
Thumbtack
7 months ago

B2B Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Execute B2B full-funnel marketing programs for mid-market and enterprise Pros, partnering with Sales, Success, Marketing Ops, and Field Marketing. Launch and optimize email, landing pages, forms, paid media, and nurture journeys using tools like Pardot. Support upsells and reactivation campaigns, track performance in dashboards, maintain clean data/workflows, and ensure accurate targeting, assets, and UTMs while testing for continual improvement.
Location: Philippines
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Turn marketing plans into execution steps across email, paid ads, and nurture programs.
  • •Build and launch emails, landing pages, forms, and automated journeys in Pardot.
  • •Run and optimize account-based or trade desk paid media campaigns with correct targeting, assets, tracking, and UTMs.
  • •Support Sales with campaigns such as upsells, reactivation pushes, and special promotions.
  • •Track performance using campaign dashboards; maintain clean data/workflows; manage campaign calendars; ensure consistent creative across channels.

Key Requirements

  • •2–5 years of B2B marketing experience, especially in campaign operations, marketing automation, or demand generation.
  • •Experience using CRM and marketing automation tools such as Salesforce/HubSpot and Pardot/Marketo.
  • •Experience with ABM or paid media tools (e.g., Demandbase, 6sense, RollWorks, Trade Desk) and a plus for ABM/paid media certifications or Tableau experience.
  • •Ability to build automated email journeys, nurture flows, and high-converting forms.
  • •Strong project management and QA skills with comfort analyzing performance data and dashboards.
Experience:2-5 yearsB2BCampaign operationsMarketing automationDemand generationABMPaid media
Skills:Project managementQuality assuranceDetail-orientedData analysisCollaborationProblem-solving
Tech Stack:PardotSalesforceHubSpotMarketoReddit AdsLinkedIn Campaign ManagerProgrammatic platformsEmail marketingAccount-based marketingDemandbase6senseRollWorksTrade DeskTableauUTMsA/B testingSegmentationCampaign dashboards

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn