Creative Copywriter, B2B Brand & Platform Marketing, GIMC GBM

TikTok
New York
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 4+ yearsSkills: ["Writing","Editing","Proofreading","Organizational skills","Collaboration","Attention to detail","Prioritization"]

Create big ideas and sharp B2B copy for TikTok’s influential business campaigns, product marketing initiatives, and global event moments. Partner with Creative Development, Design, Video Production, and Events to translate ad products and complex objectives into culturally relevant, business-focused messaging. Develop platforms, articulate strategy, pitch concepts, and deliver across formats including scripts, social, experiential activations, websites, and marketing collateral.

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FursaFursa
TikTok
TikTok
5 hours ago

Creative Copywriter, B2B Brand & Platform Marketing, GIMC GBM

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Last checked: 5 hours agoStatus: Live

Job Summary

Create big ideas and sharp B2B copy for TikTok’s influential business campaigns, product marketing initiatives, and global event moments. Partner with Creative Development, Design, Video Production, and Events to translate ad products and complex objectives into culturally relevant, business-focused messaging. Develop platforms, articulate strategy, pitch concepts, and deliver across formats including scripts, social, experiential activations, websites, and marketing collateral.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Collaborate with cross-functional teams to develop big ideas and platforms, then execute with clear, sharp copy for a business audience.
  • •Ideate and concept executions by articulating strategy, setting a creative vision, and pitching to stakeholders and leadership.
  • •Translate ad products and services into clear, engaging language that encourages audience interaction.
  • •Write and adapt copy across formats including stage scripts, video scripts, experiential copy, website copy, and marketing collateral.
  • •Manage multiple projects independently, attend meetings for creative input, and conduct post-project evaluations to improve messaging.

Key Requirements

  • •4+ years of proven experience as a creative copywriter with direct experience for an ad platform company or a business-focused agency/brand.
  • •A strong portfolio showing concept development and creative writing with the ability to maintain brand voice and tone.
  • •Excellent writing, editing, and proofreading skills to collaborate with internal teams and cross-functional partners.
  • •Great organizational skills to prioritize tasks effectively and deliver on deadlines.
  • •Detail-oriented and collaborative, with knowledge of online content strategy and creation.
Experience:4+ yearsAdvertisingB2BAgency
Skills:WritingEditingProofreadingOrganizational skillsCollaborationAttention to detailPrioritization
Tech Stack:SEO

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn