Senior Lifecycle Marketing Manager - North/South Americas

Wise
Austin
Workplace: HybridFull timeUSD 109,000 - 139,000 annuallyFunction: Marketing & GrowthSkills: ["Experimentation","Stakeholder management","Analytical thinking","Data-driven decision-making","Customer obsession"]

Own the Americas customer lifecycle strategy across North America and LatAm, bridging high-level CRM vision with hands-on execution. Build automated, sophisticated journeys that drive activation, cross-sell, and retention while improving key CRM metrics like conversion, churn, and lifetime value. Partner with Product, Product Marketing, Regional Leads, Analytics, and Creative teams, and mentor your team to foster experimentation and continuous learning.

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FursaFursa
Wise
Wise
1 day ago

Senior Lifecycle Marketing Manager - North/South Americas

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live
Reposted: similar role first listed 3 weeks ago

Job Summary

Own the Americas customer lifecycle strategy across North America and LatAm, bridging high-level CRM vision with hands-on execution. Build automated, sophisticated journeys that drive activation, cross-sell, and retention while improving key CRM metrics like conversion, churn, and lifetime value. Partner with Product, Product Marketing, Regional Leads, Analytics, and Creative teams, and mentor your team to foster experimentation and continuous learning.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Hold the vision for Americas CRM communications and bridge strategic CRM planning with tactical execution.
  • •Own end-to-end lifecycle strategy for customers in NorthAm and LatAm, building automated journeys for activation, cross-sell, and retention.
  • •Improve key CRM metrics by using data to demonstrate incremental impact, including conversion, churn reduction, and lifetime value growth.
  • •Serve as the primary Americas CRM voice across the company and partner with Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.
  • •Mentor and lead the team by fostering a culture of experimentation, autonomy, and continuous learning.

Pay and Benefits

Salary: USD 109,000 - 139,000 annually

Key Requirements

  • •5+ years of experience in CRM or lifecycle marketing.
  • •Deep understanding of NorthAm and LatAm marketing beyond translation, including differences in messaging, tone, imagery, and value propositions.
  • •Comfort with data analysis, including cohort analysis, A/B testing rigor, and measuring incremental lift.
  • •Hands-on experience executing autonomously, from writing local briefs to presenting long-term strategy to leadership.
  • •Hands-on experience with enterprise CRM tools (preferably Braze) and the ability to discuss data schemas, API triggers, and HTML/Liquid logic with CRM tech engineers.
Experience:FintechSaaSHigh-growthCRMLifecycle marketing
Skills:ExperimentationStakeholder managementAnalytical thinkingData-driven decision-makingCustomer obsession
Languages:English
Tech Stack:BrazeSQLCohort analysisA/B testingDashboardsAPI triggersHTMLLiquid

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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