DIR MARKETING

Lumen
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12+ yearsSkills: ["Communication","Leadership","Analytical thinking","Strategic planning","Cross-functional collaboration"]

Lead Lumen’s most senior APAC marketing organization, driving regional marketing strategy and execution to meet financial and strategic business objectives. Own go-to-market alignment across sales and product, manage budgets and marketing investment returns, and deliver demand creation through integrated campaigns, PR/analyst relations, and alliance marketing. Oversee web and digital marketing, customer/account-based marketing, and customer reference programs, with success measured via demand, pipeline contribution, and P&L outcomes.

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FursaFursa
Lumen
Lumen
2 days ago

DIR MARKETING

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Lumen’s most senior APAC marketing organization, driving regional marketing strategy and execution to meet financial and strategic business objectives. Own go-to-market alignment across sales and product, manage budgets and marketing investment returns, and deliver demand creation through integrated campaigns, PR/analyst relations, and alliance marketing. Oversee web and digital marketing, customer/account-based marketing, and customer reference programs, with success measured via demand, pipeline contribution, and P&L outcomes.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute regional marketing strategies and plans aligned with business goals.
  • •Drive alignment across the go-to-market model—sales, marketing, and product management.
  • •Perform market demand analysis with segmentation/targeting and map regional buying processes and roles.
  • •Execute integrated regional marketing campaigns (global/local programs and sales plays) using inbound and outbound marketing techniques.
  • •Oversee web and digital marketing, PR/analyst/social media plans, customer/account-based marketing, and P&L responsibility for headcount and marketing budget.

Pay and Benefits

Perks:Health InsuranceDentalVision401kGym MembershipLearning Budget

Key Requirements

  • •At least 12+ years of B2B marketing experience with strong strategic and business thinking.
  • •Proven people leadership experience managing and leading a regional team.
  • •Strong operational execution across marketing domains, including marketing automation concepts and integrated/digital marketing.
  • •Track record tying demand creation to sales pipeline (inbound marketing, lead development/nurturing, tele-prospecting) with close sales alignment.
  • •In-depth knowledge of marketing automation, paid media, content syndication, web marketing, business intelligence, and marketing point tools; strong brand management across markets.
Experience:12+ yearsB2B marketing
Skills:CommunicationLeadershipAnalytical thinkingStrategic planningCross-functional collaboration
Tech Stack:Marketing automationPaid mediaContent syndicationWeb marketingBusiness intelligenceEmail

Company Brief

Lumen
Provides integrated communications, network, edge cloud, and security services to enterprise, government, and carrier customers, operating a global fiber network and delivering connectivity and managed IT solutions.
Industry: Telecommunications
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Monroe, United States
WebsiteLinkedIn