Employer Brand Partner

TikTok
San Jose
Full timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Storytelling","Stakeholder influence","Analytical mindset","Communication"]

Shape and strengthen how TikTok is perceived by global technical talent by translating complex technology into compelling employer narratives. Partner with engineering leaders and talent acquisition to align on hiring priorities, run research and competitor benchmarking, tailor messaging for key tech audiences, and develop high-impact content across video, editorial, and social channels. Track funnel success from awareness through applications and iterate based on data to improve conversion.

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FursaFursa
TikTok
TikTok
1 month ago

Employer Brand Partner

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Shape and strengthen how TikTok is perceived by global technical talent by translating complex technology into compelling employer narratives. Partner with engineering leaders and talent acquisition to align on hiring priorities, run research and competitor benchmarking, tailor messaging for key tech audiences, and develop high-impact content across video, editorial, and social channels. Track funnel success from awareness through applications and iterate based on data to improve conversion.
Location: San Jose
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with engineering leaders and talent acquisition to identify and align on hiring priorities and talent challenges.
  • •Use market insights, competitor benchmarking, and talent research to inform employer brand positioning and differentiation.
  • •Identify priority tech audiences and tailor targeted messaging and content approaches.
  • •Work with engineering and tech leaders to develop authentic stories that translate complex technical work into impact.
  • •Drive employer brand distribution and performance tracking across the funnel (awareness to application), iterating based on data.

Key Requirements

  • •Experience in employer branding, talent marketing, or tech communications.
  • •Strong ability to understand and translate technical concepts into compelling narratives.
  • •Proven track record of building strategic employer brand initiatives with measurable impact.
  • •Excellent communication skills with clear, structured, impactful writing style.
  • •Experience working with engineering or product teams and influencing stakeholders.
Experience:High-growth tech
Skills:Strategic thinkingStorytellingStakeholder influenceAnalytical mindsetCommunication
Tech Stack:LinkedInGitHub

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn