3 months ago

Marketing Analytics - Vice President

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Lead the analytics program for marketing, partnering with senior stakeholders to shape data-driven strategy, measure multi-channel campaigns, and drive pipeline, lead generation, and revenue impact. Define end-to-end marketing measurement, build scalable analytics with cross-functional collaboration, and deliver actionable insights through dashboards and executive reporting to optimize marketing ROI.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Serve as the strategic lead for marketing analytics, partnering with senior insurance marketing stakeholders to develop data-driven strategies, KPIs, and measurement frameworks
•Lead full-funnel marketing analytics, connecting campaign performance to conversion, pipeline, and revenue impact
•Design and analyze multi-channel campaigns (email, web, paid media, events, CRM, sales) to drive ongoing optimization
•Identify opportunities to improve marketing efficiency and ROI
•Develop and refine lead scoring models and segmentation strategies to improve targeting and conversion in a B2B context

Pay and Benefits

Salary: USD 140,000 - 185,000 annually

Perks:Health InsuranceDental401kEquityRemote WorkPaid LeaveLearning BudgetHome Office

Key Requirements

•8-10+ years in marketing analytics including multi-channel, full-funnel analytics and B2B marketing analytics.
•Deep expertise in marketing measurement, attribution, and ROI analysis.
•Experience with Salesforce CRM, B2B marketing analytics, and marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud)
•Strong understanding of web/digital analytics tools (Google Analytics, Adobe Analytics)
•Proficiency in SQL and experience analyzing large datasets; experience with Python and cloud data platforms like Snowflake and/or AWS Redshift

Experience:8-10 yearsMarketing analyticsMulti-channelB2BROI analysisAttribution

Education:Bachelor's

Skills:CommunicationLeadershipProblem-solvingStakeholder managementMentorship

Languages:English

Tech Stack:SalesforceMarketoSalesforce Marketing CloudGoogle AnalyticsAdobe AnalyticsSQLPythonSnowflakeAWS RedshiftTableauPower BI

Company Brief

KKR

Global investment firm providing alternative asset management and capital markets services across private equity, credit, real assets, and hedge funds, serving institutional and private clients worldwide.

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1976

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

KKR