Digital Experience Strategist

Stanley Black & Decker
Medellín
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 5+ yearsSkills: ["Analytical thinking","Communication","Cross-functional collaboration","Influence","Mentoring"]

Own the end-to-end workflow for customer digital experience insights, synthesis, and optimization. Serve as the strategic hub for consumer site continuous improvement, translating cross-functional input into actionable plans that guide digital product development. Lead usability testing, service design, and KPI tracking to measure outcomes post-launch. Partner with product strategy, UX, marketing, IT, and customer support, and mentor teams to build a culture of experimentation, accessibility, and continuous improvement.

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Stanley Black & Decker
Stanley Black & Decker
6 days ago

Digital Experience Strategist

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Last checked: 12 hours agoStatus: Live

Job Summary

Own the end-to-end workflow for customer digital experience insights, synthesis, and optimization. Serve as the strategic hub for consumer site continuous improvement, translating cross-functional input into actionable plans that guide digital product development. Lead usability testing, service design, and KPI tracking to measure outcomes post-launch. Partner with product strategy, UX, marketing, IT, and customer support, and mentor teams to build a culture of experimentation, accessibility, and continuous improvement.
Location: Medellín
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Lead customer insights activities, usability testing, and service design to drive digital experience strategies and optimizations.
  • •Synthesize qualitative and quantitative customer signals into actionable insights for product planning and prioritization.
  • •Partner with the Global Product Strategist to ensure customer, competitive, industry, and business inputs inform feature development and roadmap decisions.
  • •Develop and maintain global experience standards, frameworks, and feedback loops for continuous improvement.
  • •Establish digital experience KPIs, track outcomes post-launch, and report transparently to stakeholders.

Key Requirements

  • •5+ years in UX research and insights, including persona grooming, service design, user testing, information architecture, or digital experience optimization in multi-brand/multi-region contexts.
  • •Proven success running complex, cross-functional UX programs from research through delivery.
  • •Expertise in user testing platforms, analytics, and wireframing tools (e.g., UserTesting, Figma, Claude).
  • •Strong analytical and communication skills with the ability to influence strategies and build consensus.
  • •Experience working in matrixed organizations and mentoring cross-functional teams.
Experience:5+ years
Skills:Analytical thinkingCommunicationCross-functional collaborationInfluenceMentoring
Tech Stack:UserTestingFigmaClaudeCMSAlgoliaDAM/PIM

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website