Senior Marketing Manager

Bupa
Cairo
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Communication","Collaboration","Data analysis"]

Own and lead end-to-end consumer and brand marketing strategy to scale the customer base and drive profitable growth. Lead integrated campaigns across Paid, Owned, and Earned media, manage brand messaging, budgets, and P&L, and report on brand performance and KPIs. Partner with sales and cross-functional teams to shape GTM and commercial priorities, while leading and developing a high-performing marketing team and managing external agencies.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Bupa
Bupa
1 month ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 26 days agoStatus: Live

Job Summary

Own and lead end-to-end consumer and brand marketing strategy to scale the customer base and drive profitable growth. Lead integrated campaigns across Paid, Owned, and Earned media, manage brand messaging, budgets, and P&L, and report on brand performance and KPIs. Partner with sales and cross-functional teams to shape GTM and commercial priorities, while leading and developing a high-performing marketing team and managing external agencies.
Location: Cairo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute a world-class marketing strategy and operating model to scale the customer base and maximize profitable commercial growth.
  • •Own and lead integrated marketing strategy across Paid, Owned, and Earned media, including brand-led campaigns, content marketing, sponsorships, and partnerships.
  • •Manage marketing budgets and P&L across channels, and lead brand performance reporting using data-led insights and customer research.
  • •Partner with sales and cross-functional teams to create joint business plans, GTM priorities, and ensure brand alignment across customer touchpoints.
  • •Lead, motivate, and develop a marketing team, and manage relationships with media, creative, PR, and content production agencies.

Key Requirements

  • •Demonstrable senior-level experience in B2B and B2C brand marketing, integrated campaigns, and non-acquisition marketing in a multinational or regional capacity.
  • •Proven track record managing marketing budgets more than c.£2M.
  • •Experience building a local marketing structure across advertising, events, PR, social, and digital.
  • •Strong understanding of Paid, Owned, and Earned media strategies, including media planning and execution.
  • •Hands-on experience with CRM and analytics platforms, and good knowledge of MarTech solutions.
Experience:HealthcareInsuranceB2BB2C
Skills:LeadershipCommunicationCollaborationData analysis
Languages:English
Tech Stack:CRMAnalytics platformsMarTechAcrobatExcelWordPowerPoint

Company Brief

Bupa
Bupa is an international healthcare group offering health insurance, care homes, hospitals, dental clinics, and health services. It provides private medical insurance and integrated care solutions across multiple countries for individuals and employers.
Industry: Health Insurance (Payers)
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: London, United Kingdom
Founded: 1947
WebsiteLinkedIn