e-Commerce CRO Senior Specialist

Canon
London
Workplace: HybridFull timeGBP 45,000 - 53,500 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Communication","Collaboration","Analytical thinking","Problem-solving","Teamwork"]

Lead and optimize the CRO programme for Canon’s EMEA B2C e-commerce sites, driving A/B and MVT testing, leveraging analytics and UX tools to improve conversion rates and average order value, while coordinating with agencies and internal teams to implement data-driven improvements.

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FursaFursa
Canon
Canon
7 months ago

e-Commerce CRO Senior Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead and optimize the CRO programme for Canon’s EMEA B2C e-commerce sites, driving A/B and MVT testing, leveraging analytics and UX tools to improve conversion rates and average order value, while coordinating with agencies and internal teams to implement data-driven improvements.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Performance Optimisation: Drive changes to enhance conversion rates through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders
  • •Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing & QA, reviewing post-test results, and monitoring high-level programme KPIs.
  • •Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation.
  • •Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation.
  • •Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.

Pay and Benefits

Salary: GBP 45,000 - 53,500 annually
Perks:PensionDiscountHybrid Work

Key Requirements

  • •Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
  • •Skilled in customer experience intelligence tools (e.g., ContentSquare)
  • •Advanced knowledge of analytics platforms (e.g., Google Analytics)
  • •Basic knowledge of HTML, CSS, and JavaScript
  • •Strong analytical skills to interpret data and make data-driven decisions
Experience:E-commerceCRODigital marketing
Skills:CommunicationCollaborationAnalytical thinkingProblem-solvingTeamwork
Languages:English
Tech Stack:OptimizelyContentSquareGoogle AnalyticsTealium iQAudience StreamHTMLCSSJavaScriptJiraAsana

Company Brief

Canon
Global technology company manufacturing imaging and optical products including cameras, camcorders, printers, scanners, and medical and industrial equipment, serving consumers, businesses, and healthcare markets worldwide.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1937
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn