Paid Search Lead (Experimentation & Measurement)

HelloFresh
Berlin
Workplace: HybridFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Strategic thinking","Analytical thinking","Data-driven decision-making","Communication","Autonomy"]

Drive HelloFresh’s global Paid Search experimentation and measurement strategy as an individual contributor. Own the testing roadmap across bidding signals, landing pages, targeting, incrementality and attribution modelling. Partner with Product and AdTech to build measurement infrastructure and automation tooling, and translate performance marketing metrics into data-driven strategy across international markets. Lead platform expertise for Google Ads (Search, Shopping, Performance Max, AI Max) and ensure rigorous, scalable learning across brands and portfolios.

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HelloFresh
HelloFresh
1 day ago

Paid Search Lead (Experimentation & Measurement)

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Job Summary

Drive HelloFresh’s global Paid Search experimentation and measurement strategy as an individual contributor. Own the testing roadmap across bidding signals, landing pages, targeting, incrementality and attribution modelling. Partner with Product and AdTech to build measurement infrastructure and automation tooling, and translate performance marketing metrics into data-driven strategy across international markets. Lead platform expertise for Google Ads (Search, Shopping, Performance Max, AI Max) and ensure rigorous, scalable learning across brands and portfolios.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Serve as Paid Search go-to expert, advising on Google Ads platform mechanics and optimization levers.
  • •Own the experimentation roadmap for Paid Search, including rigour/scalability frameworks and knowledge-sharing.
  • •Develop and refine measurement frameworks (A/B tests, incrementality lift tests, attribution modelling) and use results to drive decisions.
  • •Partner with Product and AdTech to build measurement infrastructure and automation tooling, including automated reporting for key tests.
  • •Set global channel performance strategy by analysing performance across keywords, queries, devices, audiences, geos, and ad copy; align stakeholders on priorities.

Pay and Benefits

Perks:Pension SchemeRelocation SupportHybrid WorkingLearning BudgetLanguage LearningHealth InsuranceCommuter BenefitsGym MembershipSabbatical LeaveMeal Discounts

Key Requirements

  • •7+ years of hands-on Paid Search experience from agency or client-side roles.
  • •Proven ownership of a structured experimentation program with testing and measurement frameworks and knowledge-sharing.
  • •Strong analytical skills translating complex data into actionable insights and scalable improvements.
  • •Experience partnering with Product or AdTech on measurement, infrastructure, or tooling initiatives.
  • •Hands-on experience with Google Ads (Search, Shopping, Performance Max) and experience with incrementality testing or attribution modelling.
Experience:Performance marketingAd techInternational accountsExperimentationAutomation
Education:Bachelor's in Marketing, Business, Analytics (or related field)
Skills:Strategic thinkingAnalytical thinkingData-driven decision-makingCommunicationAutonomy
Tech Stack:Google AdsBing AdsPerformance MaxPMaxShoppingAI MaxA/B testingIncrementality lift testingAttribution modellingConversion lift studiesGoogle Ads scriptsAutomation toolingMeasurement infrastructure

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn