Senior Marketing Manager

Alo Yoga
Sydney
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Hands-on execution","Scrappy/resourceful","Cultural fluency","Relationship building","Analytical thinking"]

Drive brand marketing for Australia and lay the groundwork for expansion into New Zealand. Localize global strategy into a market-right annual and quarterly plan, leading PR/press, talent and influencer programs, community events, and social engagement. Manage a small team plus agency/consultant partners, collaborate cross-functionally to deliver a cohesive brand experience, and use market insights and performance reporting to sharpen campaigns.

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FursaFursa
Alo Yoga
Alo Yoga
13 hours ago

Senior Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Drive brand marketing for Australia and lay the groundwork for expansion into New Zealand. Localize global strategy into a market-right annual and quarterly plan, leading PR/press, talent and influencer programs, community events, and social engagement. Manage a small team plus agency/consultant partners, collaborate cross-functionally to deliver a cohesive brand experience, and use market insights and performance reporting to sharpen campaigns.
Location: Sydney
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate global marketing strategy into an Australia plan aligned to brand vision and values.
  • •Own the integrated annual and quarterly marketing calendar, including key local moments and groundwork for New Zealand entry.
  • •Lead PR and press strategy by building relationships with editors, journalists, and media partners.
  • •Lead talent and influencer strategy from casting and relationship-building through activation to keep partnerships credible and on-brand.
  • •Build and nurture the Australia community via events, activations, and grassroots programming while managing teams and external partners.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field.
  • •8+ years of marketing experience, with a focus on the ANZ market.
  • •Deep expertise in PR, talent and influencer marketing, community building, and social.
  • •Established network across Australian media, talent, and the wellness and fashion communities for activations.
  • •Exceptional taste and cultural fluency with a hands-on, scrappy approach in a lean team.
Experience:ANZ market
Education:Bachelor's in Marketing, Business, or related field
Skills:Hands-on executionScrappy/resourcefulCultural fluencyRelationship buildingAnalytical thinking
Languages:English

Company Brief

Alo Yoga
Designs and sells premium yoga-inspired apparel, activewear, and accessories direct-to-consumer and through retail partners. Known for stylish performance fabrics, lifestyle branding, and a strong digital and retail presence globally.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Los Angeles, United States
Founded: 2007
WebsiteLinkedIn