Product Marketing Leader (Relocation)

Lemonade
Amsterdam, Tel Aviv
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Customer research","Data-informed decision-making","Messaging strategy","Launch leadership"]

Own positioning, messaging, and launch narratives for major product initiatives, translating product strategy into customer value across markets, channels, and touchpoints. Lead qualitative and quantitative research to sharpen objections and improve conversion and feature adoption through continuous testing and measurement. Embed messaging strategy early in product development and partner with founders and executive leadership to strengthen customer-facing communication end to end.

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Lemonade
Lemonade
2 days ago

Product Marketing Leader (Relocation)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own positioning, messaging, and launch narratives for major product initiatives, translating product strategy into customer value across markets, channels, and touchpoints. Lead qualitative and quantitative research to sharpen objections and improve conversion and feature adoption through continuous testing and measurement. Embed messaging strategy early in product development and partner with founders and executive leadership to strengthen customer-facing communication end to end.
Location: Amsterdam, Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own positioning and messaging for new products, major features, and strategic initiatives.
  • •Translate product strategy into differentiated customer value across segments.
  • •Shape launch narratives end to end, including post-launch optimization.
  • •Lead customer research to uncover motivations, needs, and objections and refine messaging.
  • •Guide narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and adoption.

Key Requirements

  • •7+ years of experience in product marketing, ideally in a product-led environment.
  • •Own positioning and messaging for products and features, not just execute existing strategy.
  • •Lead or heavily contribute to product launches, from narrative and go-to-market planning through launch performance and iteration.
  • •Use qualitative and quantitative customer research to shape positioning and messaging decisions.
  • •Work from the office most days of the week.
Experience:Product-ledInsuranceAI-first
Skills:Cross-functional collaborationCustomer researchData-informed decision-makingMessaging strategyLaunch leadership
Tech Stack:AI

Company Brief

Lemonade
Lemonade is a technology-first insurance carrier that uses AI and behavioral economics to offer renters, homeowners, pet, car, and life insurance with instant underwriting and claims, and a social-impact 'Giveback' model donating leftover premiums to nonprofits.
Industry: InsurTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2015
Glassdoor
Glassdoor: 3.5
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