2 days ago

Creative Product Strategist, GMPT, ITALY

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Scale creative adoption across Italy by owning creative product strategy and driving advertiser enablement that unlocks TikTok’s creative potential. You’ll be the subject matter expert for TikTok’s Creative Product Suite, scale commercial media packages, and develop monetization strategies using data trends and partner feedback. Partner with product, sales, and creative ecosystems to optimize campaign performance, KPIs, adoption, and retention while ensuring seamless pre- and post-sales execution.

Location: Milan

Workplace: Onsite

Employment Type: Full time

Job Function: Quality & Regulatory (Non-Software)

Seniority: Mid level

Key Responsibilities

•Own and lead creative product strategy across all verticals in the Italian market to drive revenue growth and product penetration.
•Serve as a subject matter expert on TikTok’s Creative Product Suite (TikTok One, Symphony, and others) and provide insights to internal teams and clients.
•Scale TikTok’s commercial media packages (Commercial Partnership Solutions) across the market.
•Cultivate and manage relationships in TikTok’s creative ecosystem, educating partners and identifying revenue-driving levers.
•Track and analyze KPIs (revenue, adoption rates, customer retention) and manage end-to-end creative product enablement across the demand side.

Key Requirements

•5+ years of experience in product marketing, creative strategy, or advertising, driving revenue growth with data-driven strategies.
•Experience managing the advertising RFP process, aligning proposals with client objectives and digital marketing KPIs.
•Expertise in product and data analytics, translating insights into actionable recommendations that improve product performance and revenue.
•Ability to deliver persuasive presentations to senior-level clients at brands and ad agencies, communicating product value and creative impact.
•Strong written and oral communication skills for executive briefings, client presentations, and stakeholder engagement.

Experience:5+ yearsAdvertisingProduct marketingDigital marketing

Education:Master's

Skills:CommunicationStrategic thinkingCollaborationInfluencingData-driven decision-making

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Creative Product Strategist, GMPT, ITALY

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Milan

Workplace: Onsite

Employment Type: Full time

Job Function: Quality & Regulatory (Non-Software)

Seniority: Mid level

Key Responsibilities

•Own and lead creative product strategy across all verticals in the Italian market to drive revenue growth and product penetration.
•Serve as a subject matter expert on TikTok’s Creative Product Suite (TikTok One, Symphony, and others) and provide insights to internal teams and clients.
•Scale TikTok’s commercial media packages (Commercial Partnership Solutions) across the market.
•Cultivate and manage relationships in TikTok’s creative ecosystem, educating partners and identifying revenue-driving levers.
•Track and analyze KPIs (revenue, adoption rates, customer retention) and manage end-to-end creative product enablement across the demand side.

Key Requirements

•5+ years of experience in product marketing, creative strategy, or advertising, driving revenue growth with data-driven strategies.
•Experience managing the advertising RFP process, aligning proposals with client objectives and digital marketing KPIs.
•Expertise in product and data analytics, translating insights into actionable recommendations that improve product performance and revenue.
•Ability to deliver persuasive presentations to senior-level clients at brands and ad agencies, communicating product value and creative impact.
•Strong written and oral communication skills for executive briefings, client presentations, and stakeholder engagement.

Experience:5+ yearsAdvertisingProduct marketingDigital marketing

Education:Master's

Skills:CommunicationStrategic thinkingCollaborationInfluencingData-driven decision-making

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn