Senior UX Copywriter

Adidas
Amsterdam
Workplace: OnsiteFull timeFunction: Content & Editorial (Writing/Editing)Experience: 8+ yearsEducation: bachelorsSkills: ["Communication","Problem-solving","Presenting","Stakeholder influence","User-centered thinking","Attention to detail"]

Own end-to-end consumer UX writing and Content Design in the Consumer Experience team, turning complex problems into clear, trustworthy journeys across web, native apps, CRM, and cross-touchpoints. Define UX copy across discovery through launch and iteration, validate decisions using research, experimentation, analytics, and feedback, and collaborate with design, research, engineering, markets, localization, and legal/accessibility partners to scale globally using systems, prompts, patterns, and guardrails.

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FursaFursa
Adidas
Adidas
2 days ago

Senior UX Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own end-to-end consumer UX writing and Content Design in the Consumer Experience team, turning complex problems into clear, trustworthy journeys across web, native apps, CRM, and cross-touchpoints. Define UX copy across discovery through launch and iteration, validate decisions using research, experimentation, analytics, and feedback, and collaborate with design, research, engineering, markets, localization, and legal/accessibility partners to scale globally using systems, prompts, patterns, and guardrails.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Own and shape end-to-end consumer experiences through UX writing and Content Design, from discovery through prototypes, validation, delivery, and iteration.
  • •Integrate a consumer-centric view for writing and voice across digital touchpoints (native apps, web, CRM, and cross-touchpoint journeys).
  • •Define clear, trustworthy, motivating UX copy for complex journeys including product launches, participation mechanics, eligibility, access, status, and post-participation experiences.
  • •Validate and iterate content decisions using qualitative/quantitative research, experimentation, analytics, and consumer feedback.
  • •Partner with localization and market teams to ensure UX copy is scalable, culturally appropriate, and effective across global markets.

Key Requirements

  • •8+ years of commercial experience as a UX copywriter with deep Content Design / UX Writing expertise.
  • •Strong capability in information architecture and end-to-end journey design for complex consumer journeys.
  • •Working capability in interaction design, wireframing, and prototyping.
  • •Confident using qualitative/quantitative research, experimentation, and behavioural data to validate and iterate content decisions.
  • •Advanced practical use of AI (including prompts, model behaviour, and evaluation) and a strong portfolio showcasing editorial eye and problem-solving.
Experience:8+ yearsE-commerceDigitalUX research
Education:Bachelor's in Communications
Skills:CommunicationProblem-solvingPresentingStakeholder influenceUser-centered thinkingAttention to detail
Languages:English
Tech Stack:AIA/B testingAnalyticsCRMUX researchWireframingPrototypingAgileScrum

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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