2 days ago

Product Marketing Manager [App UK]

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own go-to-market strategy and product adoption for TikTok’s advertising solutions with a vertical-first lens. Plan and run in-market activations, translate market and client insights into scalable recommendations, and drive cross-functional alignment with Sales, Product, PMMs, and HQ teams. Lead sales enablement, turn data into actionable growth opportunities, and run pilots to expand adoption and inform product strategy, with clear impact on adoption and performance goals.

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy and product adoption for TikTok’s advertising solutions with a vertical-first lens.
•Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, and translate insights into clear recommendations.
•Collaborate cross-functionally to develop vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education/enablement strategy and lead pilots, tests, and innovation programs to expand adoption and revenue streams.

Key Requirements

•Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong data acumen to translate data into insights and strategic decision-making.
•Ability to prioritize and simplify GTM efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving cross-functional alignment across Sales, Product, Operations, and Strategy in fast-moving environments.

Experience:Digital advertisingTechMediaPerformance marketingApp industry

Skills:PrioritisationStorytellingPresentationStakeholder managementCross-functional collaboration

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Product Marketing Manager [App UK]

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: London

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Own go-to-market strategy and product adoption for TikTok’s advertising solutions with a vertical-first lens.
•Design and execute in-market activations and programs to accelerate product adoption and revenue growth.
•Partner with Sales to understand client pain points and vertical needs, and translate insights into clear recommendations.
•Collaborate cross-functionally to develop vertical strategies, including narratives, solution packages, and product recommendations.
•Develop sales education/enablement strategy and lead pilots, tests, and innovation programs to expand adoption and revenue streams.

Key Requirements

•Extensive experience in product marketing or client solutions within digital advertising, tech, or media.
•Strong data acumen to translate data into insights and strategic decision-making.
•Ability to prioritize and simplify GTM efforts for maximum business impact.
•Excellent storytelling, presentation, and stakeholder management skills.
•Experience driving cross-functional alignment across Sales, Product, Operations, and Strategy in fast-moving environments.

Experience:Digital advertisingTechMediaPerformance marketingApp industry

Skills:PrioritisationStorytellingPresentationStakeholder managementCross-functional collaboration

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn