Cengage Group

3 months ago

Product Marketing Manager - Gale (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 days agoStatus: Live

Job Summary

Support product strategy and go-to-market readiness by translating market insights and customer needs into clear messaging and enablement assets. Partner with Product, GTM and Sales to drive market-informed positioning, roadmap communication, and launch readiness across initiatives.

Location: Ohio

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
•Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
•Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
•Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
•Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.

Pay and Benefits

Salary: USD 67,000 - 87,100 annually

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
•Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience.
•Strong written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
•Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos.
•Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.

Experience:2+ yearsEdtechEducation

Education:Bachelor's

Skills:CommunicationCollaborationInfluenceWriting

Languages:English

Company Brief

Cengage Group

Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Boston, United States

Founded: 2007

Website LinkedIn

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Cengage Group

3 months ago

Product Marketing Manager - Gale (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 days agoStatus: Live

Job Summary

Location: Ohio

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams.
•Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution.
•Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness.
•Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management
•Develop and maintain foundational product messaging, including value propositions, target personas (buyers, users, influencers), and product descriptions.

Pay and Benefits

Salary: USD 67,000 - 87,100 annually

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
•Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience.
•Strong written and verbal communication skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
•Experience developing or supporting sales enablement assets such as one-pagers, knowledge transfer documents, and product or sales demos.
•Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials.

Experience:2+ yearsEdtechEducation

Education:Bachelor's

Skills:CommunicationCollaborationInfluenceWriting

Languages:English

Company Brief

Cengage Group

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Boston, United States

Founded: 2007

Website LinkedIn