Growth Marketing Lead

Arketa
New York
Workplace: HybridFull timeUSD 240,000 - 280,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Communication","Strategic thinking","Analytical","Collaboration"]

Lead Arketa’s marketing function end-to-end, owning strategy across positioning, paid acquisition, lifecycle, and partnerships while building and managing a high-performing team. Drive AI-enhanced marketing, tie activities to pipeline and revenue, and partner with Sales/RevOps to scale growth and ARR in a hybrid NYC-based role.

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Arketa
Arketa
4 months ago

Growth Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 20 hours agoStatus: Live

Job Summary

Lead Arketa’s marketing function end-to-end, owning strategy across positioning, paid acquisition, lifecycle, and partnerships while building and managing a high-performing team. Drive AI-enhanced marketing, tie activities to pipeline and revenue, and partner with Sales/RevOps to scale growth and ARR in a hybrid NYC-based role.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships
  • •Lead, develop, and grow a team across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialists
  • •Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation
  • •Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates
  • •Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear

Pay and Benefits

Salary: USD 240,000 - 280,000 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveEquityParental Leave

Key Requirements

  • •7-10+ years of experience in marketing, with at least 2 years managing people directly
  • •Experience in B2B marketing
  • •Performance and growth marketing roots, with deep fluency across paid search, paid social, inbound
  • •Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue
  • •A track record of leading marketing through 3x growth scale (or you were the first or second marketing leader at a comparable stage company)
Experience:WellnessFitnessSaaSMarketingB2B
Skills:LeadershipCommunicationStrategic thinkingAnalyticalCollaboration
Languages:English
Tech Stack:AI

Company Brief

Arketa
Arketa (Sutra Fitness, Inc.) provides an all‑in‑one business platform for boutique fitness and wellness studios, offering booking, payments, branded apps, on‑demand content and AI tools to streamline operations and grow memberships.
Industry: Fitness
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: New York, United States
Founded: 2020
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor