Senior Executive - Brand Marketing

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Analytical thinking","Creative thinking","Copywriting","Editing"]

Develop long- and short-term brand marketing strategies to grow market presence, customer engagement, and brand equity for assigned brands. Own brand strategy and integrated communication, including campaign planning, media planning, agency partnerships, and post-campaign ROI reporting. Drive profitability through business development initiatives, competitor and market analysis, and loyalty-program-driven customer segmentation. Lead team and collaborate cross-functionally to ensure consistent messaging and localized, culturally compliant content across GCC markets.

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FursaFursa
Apparel Group
Apparel Group
1 day ago

Senior Executive - Brand Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Develop long- and short-term brand marketing strategies to grow market presence, customer engagement, and brand equity for assigned brands. Own brand strategy and integrated communication, including campaign planning, media planning, agency partnerships, and post-campaign ROI reporting. Drive profitability through business development initiatives, competitor and market analysis, and loyalty-program-driven customer segmentation. Lead team and collaborate cross-functionally to ensure consistent messaging and localized, culturally compliant content across GCC markets.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and manage long- and short-term marketing strategies for assigned brands to drive growth, market presence, and engagement.
  • •Lead integrated communication and brand management, ensuring ATL/BTL materials align with brand objectives, quality standards, and budget.
  • •Plan and execute campaigns for stores, coordinating marketing, advertising, and promotions with agencies and media relationships.
  • •Own marketing planning and analysis, including competitor/market trend analysis, customer segmentation using loyalty data, and post-campaign ROI reporting.
  • •Support business development by securing profitable business, managing negotiations, and identifying new opportunities and alliances for regional expansion.

Key Requirements

  • •5+ years of experience in marketing or related roles with a focus on strategy development and campaign management.
  • •Proficiency in digital marketing, market research, and brand management.
  • •Excellent copywriting, editing, and proofreading skills.
  • •Experience coordinating content localization and translation.
  • •Bachelor’s degree in marketing, Communications, Business Administration, or a related field.
Experience:5+ years
Education:Bachelor's in Marketing, Communications, Business Administration (or related field)
Skills:LeadershipAnalytical thinkingCreative thinkingCopywritingEditing
Languages:EnglishArabic

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn