Senior Director, GTM Product Marketing

Braze
Austin, New York
Workplace: HybridFull timeUSD 149,000 - 224,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Team leadership","Messaging","Presentation","Prioritization","Cross-functional collaboration"]

Own the field narrative for how customers understand and buy Braze, turning core messaging and positioning into compelling stories, plays, and enablement across the GTM org. Lead and develop a small team of GTM PMMs in a player-coach capacity, collaborate with Sales and Solutions Consultants to remove deal friction, and partner with technology/services delivery partners on go-to-market motions—using AI thoughtfully to accelerate impact.

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FursaFursa
Braze
Braze
1 month ago

Senior Director, GTM Product Marketing

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Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own the field narrative for how customers understand and buy Braze, turning core messaging and positioning into compelling stories, plays, and enablement across the GTM org. Lead and develop a small team of GTM PMMs in a player-coach capacity, collaborate with Sales and Solutions Consultants to remove deal friction, and partner with technology/services delivery partners on go-to-market motions—using AI thoughtfully to accelerate impact.
Location: Austin, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Shape core messaging and positioning into a compelling field narrative by persona, segment, and funnel stage.
  • •Own the system that delivers plays, narratives, assets, and channels so every seller knows what to offer, who it’s for, and how to win.
  • •Partner with technology and services delivery partners to build joint go-to-market motions and align priorities on launches and programs.
  • •Own the GTM narrative for in-house services (support, onboarding, education) and articulate their differentiating value.
  • •Lead and develop a small team of GTM PMMs while staying hands-on, partnering daily with Sales and Customer Success to translate product value into opportunity-moving language.
Travel: Medium travel

Pay and Benefits

Salary: USD 149,000 - 224,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisabilityPaid LeaveRetirementEquityParental LeaveLearning BudgetFertility Benefits

Key Requirements

  • •10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people.
  • •Strong messaging skills to turn positioning docs and complex products into sales-ready narratives.
  • •Fluency in the sales motion and the ability to build enablement that influences pipeline, deal velocity, or win rates.
  • •Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape.
  • •Proven ability to translate complex technology into buyer-ready language and help the field do the same.
Experience:10+ yearsB2B SaaSMartech
Skills:Team leadershipMessagingPresentationPrioritizationCross-functional collaboration
Tech Stack:AIMartech

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn