Senior Marketing Manager (CRM) (m/f/d)

Statista
Hamburg, Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Analytical mindset","Communication skills","Testing rigor","Data-driven decision making","Compliance mindset"]

Own CRM and email as a lifecycle growth lever, designing and optimizing highly relevant, scalable, and compliant email programs across regions. Build and run end-to-end email journeys in Braze, including trigger-based flows and personalization using Liquid, APIs, and real-time data. Manage Braze administration and deliverability settings, QA HTML templates, and use performance analytics to drive testing roadmaps in collaboration with Sales, Customer Success, and Product.

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FursaFursa
Statista
Statista
1 day ago

Senior Marketing Manager (CRM) (m/f/d)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own CRM and email as a lifecycle growth lever, designing and optimizing highly relevant, scalable, and compliant email programs across regions. Build and run end-to-end email journeys in Braze, including trigger-based flows and personalization using Liquid, APIs, and real-time data. Manage Braze administration and deliverability settings, QA HTML templates, and use performance analytics to drive testing roadmaps in collaboration with Sales, Customer Success, and Product.
Location: Hamburg, Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Act as subject-matter expert for email lifecycle programs to help customers get the most from Statista insights.
  • •Design and optimize high-performing, scalable, and compliant email programs across regions, maintaining relevance throughout the customer lifecycle.
  • •Shape, build, and operate email campaigns, sequences, and trigger-based flows in Braze, refining structures, timings, and logic via testing and performance.
  • •Define email content and messaging logic using data-driven insights and AI to adapt to different audiences and lifecycle stages.
  • •Administer Braze across Statista teams (workspace configuration, user access/permissions, and deliverability settings) and QA templates for clean rendering.

Pay and Benefits

Perks:Health InsuranceWellness Stipend

Key Requirements

  • •3–5 years of experience in CRM or email marketing in a B2B environment with subscription/consumption-based models (plus).
  • •Excellent, hands-on Braze expertise, including in-tool administration (workspace settings, user permissions, deliverability configurations like domains/IPs).
  • •Proven ability to design and operate end-to-end email journeys, including automated sequences, branching logic, and trigger-based flows across the lifecycle.
  • •Advanced personalization and automation skills using Liquid logic, APIs, and real-time data to deliver personalized CRM experiences.
  • •Strong HTML skills to QA and adjust email templates, ensuring high-quality rendering across clients and devices.
Experience:3-5 yearsB2BCRMEmail marketingSubscriptionConsumption-based
Skills:Analytical mindsetCommunication skillsTesting rigorData-driven decision makingCompliance mindset
Languages:English
Tech Stack:BrazeEmailHTMLLiquidAPIsGDPRA/B testingBraze administrationSending domainsIP addresses

Company Brief

Statista
Operates an online statistics portal providing market and consumer data, industry reports, and infographics. Serves businesses, researchers, and media with aggregated statistics and insights across global industries and topics.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Hamburg, Germany
Founded: 2007
WebsiteLinkedIn