Principal Marketing Specialist

NTT
Sydney
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Interpersonal skills","Collaboration","Analytical skills","Data-driven decision making"]

Develop and execute account-based marketing (ABM) and large pursuit marketing initiatives to engage high-value accounts and support sales in closing major deals. Create personalised campaigns, conduct account intelligence research, and produce targeted content such as case studies and whitepapers. Partner with sales, portfolio teams, GTM, demand generation, and customer success, and use performance measurement to optimize strategy across APAC and global stakeholders.

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FursaFursa
NTT
NTT
1 month ago

Principal Marketing Specialist

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Last checked: 14 hours agoStatus: Live

Job Summary

Develop and execute account-based marketing (ABM) and large pursuit marketing initiatives to engage high-value accounts and support sales in closing major deals. Create personalised campaigns, conduct account intelligence research, and produce targeted content such as case studies and whitepapers. Partner with sales, portfolio teams, GTM, demand generation, and customer success, and use performance measurement to optimize strategy across APAC and global stakeholders.
Location: Sydney
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement ABM strategies targeting high-value accounts with personalised content and campaigns.
  • •Collaborate with the sales community to create and execute pursuit marketing campaigns for specific high-value deals.
  • •Conduct in-depth research and analysis to gather account intelligence, including business needs and decision-making processes.
  • •Develop tailored marketing materials such as case studies, whitepapers, presentations, and digital content.
  • •Track and analyse ABM and pursuit campaign performance and optimize strategies in alignment with sales objectives and timelines.

Key Requirements

  • •Degree in Communications, Marketing or Business.
  • •5+ years of experience in B2B marketing focused on ABM and pursuit marketing.
  • •Excellent communication and interpersonal skills to collaborate effectively with sales and cross-functional teams.
  • •Strong analytical skills using data to drive marketing decisions.
  • •Proficiency in marketing automation tools and CRM systems, plus knowledge of account intelligence tools and platforms.
Experience:5+ yearsB2B marketingABMPursuit marketingTechnology or software industry
Education:Bachelor's in Communications, Marketing or Business
Skills:CommunicationInterpersonal skillsCollaborationAnalytical skillsData-driven decision making
Certifications:ABM
Tech Stack:Marketing automation toolsCRM systemsAccount intelligence tools

Company Brief

NTT
Dimension Data, operating under NTT Ltd, provides managed IT services, cloud and data center solutions, networking, cybersecurity, and digital transformation services to enterprise customers worldwide.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Headquarters: London, United Kingdom
Founded: 1983
WebsiteLinkedIn