Replit

1 month ago

Influencer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 53 minutes agoStatus: Live

Job Summary

Lead influencer and creator marketing for Replit, owning the program end-to-end from strategy to activation. Build the creator playbook, manage a roster across YouTube, TikTok, Instagram, X, and LinkedIn, collaborate with GTM, Product, and Design, and drive user acquisition, product discovery, and community trust through scalable creator partnerships.

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
•Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
•Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
•Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
•Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control

Pay and Benefits

Salary: USD 136,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kEquityRemote WorkParental LeaveWellness Stipend

Key Requirements

•6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
•Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
•Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
•Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
•Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script

Experience:6+ yearsAICreator marketingConsumer techInfluencer marketing

Skills:NegotiationCommunicationRelationship buildingCreative thinkingCross-functional collaboration

Languages:English

Tech Stack:YouTubeTikTokInstagramXLinkedInAI

Company Brief

Replit

Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2016

Website LinkedIn

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Replit

1 month ago

Influencer Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 53 minutes agoStatus: Live

Job Summary

Location: United States

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the influencer strategy end to end: Define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives
•Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models
•Recruit and manage a creator roster: identify, vet, and cultivate ongoing relationships with creators across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier
•Content collaboration: brief creators effectively, review content for accuracy and brand alignment, and build feedback loops that improve creator output over time
•Cross-functional coordination: work across marketing, comms, product, sales, and legal to move fast while ensuring accuracy, timing, and risk control

Pay and Benefits

Salary: USD 136,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kEquityRemote WorkParental LeaveWellness Stipend

Key Requirements

•6+ years of influencer or creator marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building programs that drove measurable business results
•Existing relationships with creators, influencers, or community leaders in the AI, developer, or consumer tech space
•Deep platform fluency across YouTube, TikTok, Instagram, X/Twitter, and LinkedIn — you understand what works organically on each and how creator content differs from brand content
•Strong negotiation and partnership instincts: you've structured deals ranging from gifting to six-figure paid campaigns and know how to protect the brand while giving creators creative room
•Elite creative judgment: you can write a compelling brief, spot a bad take before it goes live, and know when to let a creator go off-script

Experience:6+ yearsAICreator marketingConsumer techInfluencer marketing

Skills:NegotiationCommunicationRelationship buildingCreative thinkingCross-functional collaboration

Languages:English

Tech Stack:YouTubeTikTokInstagramXLinkedInAI

Company Brief

Replit

Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.

Industry: Developer Tools

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2016

Website LinkedIn