B2B Marketing Manager, Content & Social

Block
San Francisco
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Storytelling","Project management","Judgment","Cross-functional collaboration","Strategic planning"]

Build and manage an always-on B2B content engine for Square’s integrated marketing team. You’ll develop social-first content formats and thought leadership, including customer, partner, and product narratives across priority industries. Partnering with Brand, Creative, Comms, Sales, and Social, you’ll translate business priorities into briefs and distribution plans, oversee production workflows, and use AI-assisted processes and performance insights to refine topics, messaging, and content strategy.

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FursaFursa
Block
Block
15 hours ago

B2B Marketing Manager, Content & Social

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Build and manage an always-on B2B content engine for Square’s integrated marketing team. You’ll develop social-first content formats and thought leadership, including customer, partner, and product narratives across priority industries. Partnering with Brand, Creative, Comms, Sales, and Social, you’ll translate business priorities into briefs and distribution plans, oversee production workflows, and use AI-assisted processes and performance insights to refine topics, messaging, and content strategy.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
  • •Develop social-first content formats and original franchises that increase Square’s visibility and relevance.
  • •Create content programs featuring Square’s industry POV, customer stories, partner stories, product narratives, and market insights.
  • •Use AI tools and workflows to support research, ideation, mapping, repurposing, versioning, briefing, and production planning.
  • •Manage content production workflows from concept through launch, track performance across channels, and refine topics, formats, and messaging over time.

Pay and Benefits

Perks:Remote WorkHealth InsuranceFlexible TimeRetirement Savings

Key Requirements

  • •6+ years developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
  • •Strong understanding of social-first content for professional audiences, especially LinkedIn.
  • •Experience turning complex business topics into clear, compelling content.
  • •Experience building or managing content calendars, campaigns, series, or always-on programming.
  • •Experience using AI tools to improve content workflows, speed up development, or scale content while maintaining quality and human strategy.
Experience:6+ yearsB2B contentContent marketingThought leadershipIntegrated campaigns
Skills:StorytellingProject managementJudgmentCross-functional collaborationStrategic planning
Languages:En
Tech Stack:LinkedInAI tools

Company Brief

Block
Builds financial services and commerce tools to empower businesses and individuals, operating products such as Square, Cash App, Spiral (Bitcoin initiatives), TIDAL, and developer-focused payment and banking solutions.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn