Director Commercial Banking Marketing

Citizens Bank
Boston, San Francisco, New York
Workplace: HybridFull timeUSD 155,000 - 200,000 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Creative thinking","Project management","Cross-functional influence","Communication"]

Lead end-to-end Commercial Banking marketing strategy and execution to drive growth across the Commercial and Corporate Bank. Serve as a thought partner to business leaders, shaping integrated go-to-market plans that support client acquisition, retention, product adoption, and usage. Own campaign messaging and briefs, coordinate digital, email, ABM, events, and paid/owned/earned media, and use analytics and test-and-learn to optimize performance—all in a regulated environment.

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Citizens Bank
Citizens Bank
4 months ago

Director Commercial Banking Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead end-to-end Commercial Banking marketing strategy and execution to drive growth across the Commercial and Corporate Bank. Serve as a thought partner to business leaders, shaping integrated go-to-market plans that support client acquisition, retention, product adoption, and usage. Own campaign messaging and briefs, coordinate digital, email, ABM, events, and paid/owned/earned media, and use analytics and test-and-learn to optimize performance—all in a regulated environment.
Location: Boston, San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and lead Commercial Banking marketing strategy, vision, and go-to-market plans aligned to business objectives, revenue growth, and client engagement.
  • •Partner with cross-functional teams to plan and execute quarterly/annual integrated marketing across digital, email, ABM, sales enablement, events, and paid/earned/owned media.
  • •Translate complex Commercial Banking offerings into client-focused value propositions, messaging, and marketing campaigns.
  • •Serve as the voice of the customer by optimizing experiences across channels and partnering with Sales, Relationship Managers, and Digital teams.
  • •Manage marketing budget within scope and run closed-loop analytics, test-and-learn optimizations, and ensure regulatory compliance and governance.

Pay and Benefits

Salary: USD 155,000 - 200,000 annually
Perks:Health InsuranceDentalVisionRetirement BenefitsParental LeaveLearning BudgetWellness Stipend

Key Requirements

  • •8–10+ years of progressive marketing experience, ideally in B2B financial services.
  • •Develop and execute end-to-end marketing strategies translating business objectives into compelling campaigns and value propositions.
  • •Strong digital marketing experience across search, display, social, content, and web optimization.
  • •Proven ability to write clear marketing and media briefs using research, data, and personas/customer journeys.
  • •Strong project management and metrics-driven approach, including influencing cross-functional teams and senior stakeholders.
Experience:B2BFinancial services
Education:Bachelor's
Skills:Strategic thinkingCreative thinkingProject managementCross-functional influenceCommunication
Tech Stack:Digital marketingWebsiteSearchDisplayPaid socialContentEmail marketingAccount-based marketing (ABM)SalesforcePardotDemandbaseAdobe AnalyticsAI-enabled marketing toolsMicrosoft PowerPointMicrosoft WordMicrosoft ExcelCopilot

Company Brief

Citizens Bank
Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Providence, United States
Founded: 1828
Website