Assistant Manager, Content Ecom SEA

Puma
Malaysia
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Teamwork","Problem-solving","Leadership","Attention to detail"]

Lead content strategy and asset management for Puma’s SEA e-commerce presence across Lazada, Shopee, Zalora, TikTok, and Tokopedia. Oversees content calendars, marketplace branding, and collaboration with internal teams and external vendors to ensure on-time live listings, optimized visuals, and data-driven improvements across SEA marketplaces.

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FursaFursa
Puma
Puma
6 months ago

Assistant Manager, Content Ecom SEA

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead content strategy and asset management for Puma’s SEA e-commerce presence across Lazada, Shopee, Zalora, TikTok, and Tokopedia. Oversees content calendars, marketplace branding, and collaboration with internal teams and external vendors to ensure on-time live listings, optimized visuals, and data-driven improvements across SEA marketplaces.
Location: Malaysia
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Lead content strategy and calendar development for multiple SEA marketplaces (Lazada, Shopee, Zalora, TikTok, Tokopedia) in alignment with marketing and ecommerce calendars.
  • •Coordinate with internal teams and regional partners to ensure product listings go live on schedule with accurate, up-to-date content and oversee backend operations across Seller Centers.
  • •Manage and optimize content resources across global visual portals, including store decoration, photography, and video assets, to maintain brand consistency across marketplaces.
  • •Collaborate with eCom performance marketing and business teams weekly to implement local marketplace campaigns and support product launches and content strategy.
  • •Plan visuals creatives and use data to adjust content strategy (UV, conversion rate, inventory value) and provide competition analysis from content and creative perspectives.

Key Requirements

  • •Bachelor's Degree in Ecom/ Marketing / Business Management or relevant studied.
  • •3+ years solid marketing/ design / Ecom retail experience, with proven organization and execution experience with internal/external parties preferred.
  • •Experience in 2 or more Marketplaces which includes Lazada, Shopee, Zalora and/or TikTok.
  • •Excel, PowerPoint, Word and Photoshop (optional). Familiar with eCommerce CMS (content management system) and PIM systems for product system.
  • •English - Written & Spoken
Experience:3+ yearsEcommerceRetailMarketingContent
Education:Bachelor's
Skills:CommunicationTeamworkProblem-solvingLeadershipAttention to detail
Languages:English
Tech Stack:Microsoft ExcelPowerpointWordPhotoshopECommerce CMSPIM

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn