SplitMetrics

1 month ago

VP of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Strategic and hands-on VP of Marketing responsible for defining and executing the overall marketing strategy across brand, demand generation, content, and GTM to drive awareness, pipeline, and revenue growth. Leads a team of 8, collaborates with Product, Sales, and Customer Success, and scales AI-first marketing initiatives across US and Europe.

Location: Warsaw, Lisbon, Barcelona, Belgrade

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
•Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
•Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
•Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
•Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid Leave

Key Requirements

•10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.
•Strong experience across demand generation, brand, content, and GTM strategy.
•Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.
•Experience marketing multi-product platforms or product ecosystems is a strong plus.
•Track record of building marketing programs that drive pipeline and revenue growth.

Experience:B2B SaaSAIMarketingGrowthPLGMulti-product

Skills:LeadershipCommunicationStakeholder managementAnalyticalTeam management

Languages:English

Tech Stack:AIGenAISEOCROAnalyticsCRMMarketing automation

Company Brief

SplitMetrics

Provides an app store optimization and mobile A/B testing platform to help mobile apps increase conversions and downloads through data-driven experiments, creative testing, and app store analytics.

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Bootstrapped

Headquarters: Tallinn, Estonia

Founded: 2013

Website LinkedIn

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SplitMetrics

1 month ago

VP of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Warsaw, Lisbon, Barcelona, Belgrade

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
•Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
•Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
•Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
•Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid Leave

Key Requirements

•10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.
•Strong experience across demand generation, brand, content, and GTM strategy.
•Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.
•Experience marketing multi-product platforms or product ecosystems is a strong plus.
•Track record of building marketing programs that drive pipeline and revenue growth.

Experience:B2B SaaSAIMarketingGrowthPLGMulti-product

Skills:LeadershipCommunicationStakeholder managementAnalyticalTeam management

Languages:English

Tech Stack:AIGenAISEOCROAnalyticsCRMMarketing automation

Company Brief

SplitMetrics

Provides an app store optimization and mobile A/B testing platform to help mobile apps increase conversions and downloads through data-driven experiments, creative testing, and app store analytics.

Industry: Enterprise Software

Company Size: Medium (51 to 250 employees)

Growth: Growth Stage Startup

Funding: Bootstrapped

Headquarters: Tallinn, Estonia

Founded: 2013

Website LinkedIn