VP of Marketing

SplitMetrics
Warsaw, Lisbon, Barcelona, Belgrade
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Leadership","Communication","Stakeholder management","Analytical","Team management"]

Strategic and hands-on VP of Marketing responsible for defining and executing the overall marketing strategy across brand, demand generation, content, and GTM to drive awareness, pipeline, and revenue growth. Leads a team of 8, collaborates with Product, Sales, and Customer Success, and scales AI-first marketing initiatives across US and Europe.

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FursaFursa
SplitMetrics
SplitMetrics
2 months ago

VP of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Strategic and hands-on VP of Marketing responsible for defining and executing the overall marketing strategy across brand, demand generation, content, and GTM to drive awareness, pipeline, and revenue growth. Leads a team of 8, collaborates with Product, Sales, and Customer Success, and scales AI-first marketing initiatives across US and Europe.
Location: Warsaw, Lisbon, Barcelona, Belgrade
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
  • •Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
  • •Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
  • •Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
  • •Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid Leave

Key Requirements

  • •10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.
  • •Strong experience across demand generation, brand, content, and GTM strategy.
  • •Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.
  • •Experience marketing multi-product platforms or product ecosystems is a strong plus.
  • •Track record of building marketing programs that drive pipeline and revenue growth.
Experience:B2B SaaSAIMarketingGrowthPLGMulti-product
Skills:LeadershipCommunicationStakeholder managementAnalyticalTeam management
Languages:English
Tech Stack:AIGenAISEOCROAnalyticsCRMMarketing automation

Company Brief

SplitMetrics
Provides an app store optimization and mobile A/B testing platform to help mobile apps increase conversions and downloads through data-driven experiments, creative testing, and app store analytics.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Tallinn, Estonia
Founded: 2013
WebsiteLinkedIn