Senior Manager, Performance Marketing

Whoop
Boston
Workplace: OnsiteFull timeUSD 130,000 - 170,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical thinking","Strategic thinking","Cross-functional collaboration","Operational excellence","Ownership"]

Lead global performance marketing programs that drive sustainable WHOOP member growth. Own performance across paid acquisition channels (paid social, search, video, and emerging platforms), build budgets and forecasting models, and optimize for CAC, ROAS, and marketing efficiency. Partner with Marketing Analytics to strengthen measurement and incrementality, collaborate with Creative and Strategy teams on testing roadmaps, and identify new channels, technologies, and partnerships to scale growth.

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FursaFursa
Whoop
Whoop
3 weeks ago

Senior Manager, Performance Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead global performance marketing programs that drive sustainable WHOOP member growth. Own performance across paid acquisition channels (paid social, search, video, and emerging platforms), build budgets and forecasting models, and optimize for CAC, ROAS, and marketing efficiency. Partner with Marketing Analytics to strengthen measurement and incrementality, collaborate with Creative and Strategy teams on testing roadmaps, and identify new channels, technologies, and partnerships to scale growth.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage performance marketing programs across paid acquisition channels including paid social, search, video, and emerging platforms.
  • •Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and marketing efficiency.
  • •Allocate and optimize media spend across global campaigns, markets, channels, and audiences to balance efficiency and growth.
  • •Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights.
  • •Collaborate with Creative, Brand Media, and Marketing Strategy & Operations on testing roadmaps, creative performance, and audience targeting and messaging.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •7+ years of experience in performance marketing, growth marketing, digital acquisition, or related areas with measurable business results.
  • •Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
  • •Strong analytical skills using data to make decisions, measure performance, and prioritize opportunities.
  • •Ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
  • •Experience partnering cross-functionally with teams such as Marketing Analytics, Product, Creative, Finance, and Brand Media.
Experience:Direct-to-consumer (DTC)Performance marketingGrowth marketing
Skills:Analytical thinkingStrategic thinkingCross-functional collaborationOperational excellenceOwnership

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn