Event Marketing Manager - East

Cresta
United States
Workplace: RemoteFull timeUSD 110,000 - 150,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Project management","Cross-functional influence","Analytics","Mentoring"]

Own end-to-end event marketing for the East region, from strategy and playbooks to execution and measurable pipeline impact. Develop KPIs and executive-ready event ROI reporting, orchestrate cross-functional GTM alignment across sales, demand gen, design, and partners, and manage enterprise event programs. Forecast and optimize budgets, negotiate vendors, build integrated multi-channel promo plans, and share learnings to standardize scalable event operations.

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FursaFursa
Cresta
Cresta
3 days ago

Event Marketing Manager - East

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Last checked: 1 hour agoStatus: Live

Job Summary

Own end-to-end event marketing for the East region, from strategy and playbooks to execution and measurable pipeline impact. Develop KPIs and executive-ready event ROI reporting, orchestrate cross-functional GTM alignment across sales, demand gen, design, and partners, and manage enterprise event programs. Forecast and optimize budgets, negotiate vendors, build integrated multi-channel promo plans, and share learnings to standardize scalable event operations.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop event strategies aligned to pipeline goals and refine the field marketing playbook for consistency and repeatable success.
  • •Set KPIs and deliver executive-ready reporting on pipeline impact and conversion performance.
  • •Lead cross-functional GTM orchestration between sales, demand, design, and partner teams for events.
  • •Manage enterprise-level event program workstreams and multi-function campaigns (e.g., tradeshows, VIP dinners, partner-led activations).
  • •Forecast and optimize event budgets, negotiate vendors, and build integrated promo plans to drive registration.

Pay and Benefits

Salary: USD 110,000 - 150,000 annually
Perks:Health InsuranceDentalVisionPaid ParentalRemote WorkGym MembershipMeal Allowance

Key Requirements

  • •Bachelor’s degree or equivalent practical experience.
  • •3–5 years of experience in B2B field/event marketing or integrated campaign roles.
  • •Strong project management skills to juggle multiple programs at once.
  • •Excellent communicator able to influence across functions.
  • •Analytical mindset with experience reporting on event performance and ROI.
Experience:3-5 yearsB2BEvent marketingIntegrated campaigns
Education:Bachelor's
Skills:CommunicationProject managementCross-functional influenceAnalyticsMentoring
Tech Stack:SalesforceHubspotGongMobly

Company Brief

Cresta
Builds AI-driven real-time coaching and assistance for customer-facing teams, using conversational intelligence to improve agent performance, automate workflows, and boost customer outcomes across contact centers and sales operations.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2017
WebsiteLinkedIn