Marketing Director - Asia

Live Nation Entertainment
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Leadership","Communication","Stakeholder management","Analytical thinking","Time management"]

Lead Ticketmaster’s marketing function across Asia, driving regional growth through global alignment and local execution for markets including Thailand, Taiwan, Singapore, Japan, and the Philippines. Manage a team of marketing professionals, own strategy and performance against sales targets and KPIs, and optimize owned/earned/paid channels. Partner with sales, client teams, fan engagement, communications, content, and marketing technology to improve CSAT, campaign efficiency, and event on-sale success.

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Live Nation Entertainment
Live Nation Entertainment
2 months ago

Marketing Director - Asia

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead Ticketmaster’s marketing function across Asia, driving regional growth through global alignment and local execution for markets including Thailand, Taiwan, Singapore, Japan, and the Philippines. Manage a team of marketing professionals, own strategy and performance against sales targets and KPIs, and optimize owned/earned/paid channels. Partner with sales, client teams, fan engagement, communications, content, and marketing technology to improve CSAT, campaign efficiency, and event on-sale success.
Location: Manila
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Report to the VP of Marketing APAC and lead Ticketmaster’s marketing function across multiple Asia markets, applying the regional marketing framework.
  • •Lead and manage a team of marketing professionals and ensure they have the right tools, platforms, and frameworks to deliver committed plans.
  • •Own and optimize owned, earned, and paid channels to achieve sales targets and performance KPIs in line with regional strategy.
  • •Collaborate with clients and internal teams to scope, plan, and deliver projects, including monitoring CSAT and improving the fan experience.
  • •Partner with Marketing Technology and Insights teams to drive initiatives focused on automation, measurement, attribution, and reporting to improve campaign scale and efficiency.

Key Requirements

  • •5+ years in a senior client marketing role managing multiple high-value B2B and B2C accounts with success in campaign strategy and stakeholder engagement.
  • •Plan and execute paid media campaigns using platforms such as Meta Business Manager and TikTok Business Manager, plus third-party ad automation tools.
  • •Manage large-scale media budgets to drive growth and ROI through data-informed performance optimization.
  • •Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud and Braze, building and optimizing lifecycle campaigns for fan engagement.
  • •Interpret, synthesize, and present campaign, event, and audience performance data with actionable insights for internal and external stakeholders.
Experience:5+ years
Skills:LeadershipCommunicationStakeholder managementAnalytical thinkingTime management
Languages:EnglishJapaneseThaiMandarin
Tech Stack:Meta Business ManagerTikTok Business ManagerSalesforce Marketing CloudBraze

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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