Marketing Manager, Customer Propositions (Central, Hong Kong Island, HK)

HSBC
America/Chicago, Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Customer centricity","Commercial sense","Self-starter"]

Develop and deliver customer proposition marketing strategies to drive growth across Mass Affluent and Mass segments, including local and non-residential Chinese customers. Lead end-to-end campaign planning and execution across channels, using customer insights and performance analytics to refine segmentation, targeting, messaging, creative, channel mix, and measurement. Monitor market and competitors, manage budget and ROI, uphold brand and compliance governance, and provide operational support for smooth execution.

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FursaFursa
HSBC
HSBC
1 day ago

Marketing Manager, Customer Propositions (Central, Hong Kong Island, HK)

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Last checked: 4 hours agoStatus: Live

Job Summary

Develop and deliver customer proposition marketing strategies to drive growth across Mass Affluent and Mass segments, including local and non-residential Chinese customers. Lead end-to-end campaign planning and execution across channels, using customer insights and performance analytics to refine segmentation, targeting, messaging, creative, channel mix, and measurement. Monitor market and competitors, manage budget and ROI, uphold brand and compliance governance, and provide operational support for smooth execution.
Location: America/Chicago, Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and deliver proposition marketing strategy with clear objectives and plans to deepen relationships and drive growth across Mass Affluent and Mass segments.
  • •Lead end-to-end portfolio growth campaign planning and execution across channels, ensuring on-brand, insight-led delivery aligned to business priorities.
  • •Partner with internal stakeholders to shape briefs, align dependencies, resolve issues quickly, and ensure consistent delivery across journeys and touchpoints.
  • •Use customer insights and performance analytics to optimize effectiveness, including refining segmentation, targeting, messaging, creative, channel mix, and measurement.
  • •Own and manage the marketing budget and maintain governance, brand, and compliance standards, including approval workflows and local/cross-border requirements.

Key Requirements

  • •University graduate in business studies or marketing (preferred).
  • •5+ years in marketing and brand management; good understanding of banking products (preferred).
  • •Proficient in direct marketing and advertising processes.
  • •Proven track record delivering measurable growth outcomes (acquisition, engagement, conversion, and/or brand metrics).
  • •Strong stakeholder management and excellent communication, with fluency in Chinese (Cantonese and Mandarin) and English.
Experience:5+ yearsBankingFinancial servicesCustomer propositions
Education:Bachelor's in business studies or marketing
Skills:Stakeholder managementCommunicationCustomer centricityCommercial senseSelf-starter
Languages:Chinese (Cantonese)Chinese (Mandarin)English

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn