Vice President, Performance Media - Burson

Burson
Washington, New York
Workplace: HybridFull timeUSD 75,000 - 180,000 annuallyFunction: Executive & General ManagementExperience: 10-12 yearsSkills: ["Leadership","Client relationship management","Communication","Presentation","Client counseling"]

Lead day-to-day performance media strategy for major corporate affairs and public affairs client engagements, serving as primary account and campaign leader. Own integrated paid media plans translating reputation and policy objectives into measurable strategies across paid social, search, and programmatic. Oversee execution and optimization across high-visibility platforms (Meta, LinkedIn, TikTok, YouTube) while partnering with SVPs and multidisciplinary teams and mentoring performance media staff.

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Burson
Burson
1 day ago

Vice President, Performance Media - Burson

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Job Summary

Lead day-to-day performance media strategy for major corporate affairs and public affairs client engagements, serving as primary account and campaign leader. Own integrated paid media plans translating reputation and policy objectives into measurable strategies across paid social, search, and programmatic. Oversee execution and optimization across high-visibility platforms (Meta, LinkedIn, TikTok, YouTube) while partnering with SVPs and multidisciplinary teams and mentoring performance media staff.
Location: Washington, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Serve as day-to-day performance media lead across assigned client accounts and point of contact for strategy, execution oversight, reporting, and optimization recommendations.
  • •Partner with senior leadership to develop and execute integrated paid media strategies aligned to client reputation, advocacy, policy, and communications objectives.
  • •Develop integrated media strategies across paid social, search, programmatic, and emerging channels, including audience segmentation, targeting, media mix, and budget allocation.
  • •Oversee campaign execution on major media platforms (Meta, LinkedIn, TikTok, YouTube), evaluating performance and driving growth and efficiency through optimization.
  • •Manage and mentor team members while establishing processes and collaborating with analytics, public affairs, creative, and account teams to deliver complex, high-visibility campaigns.

Pay and Benefits

Salary: USD 75,000 - 180,000 annually

Key Requirements

  • •10 to 12 years of experience leading paid media strategy in agency, public affairs, communications, political, advocacy, or corporate marketing environments.
  • •Demonstrated success leading large-scale paid media campaigns across social, search, and programmatic channels.
  • •Strong client relationship management and experience leading integrated account teams.
  • •Deep understanding of audience targeting, media planning, campaign optimization, attribution, and reporting/measurement methodologies.
  • •Experience with Google Ads/Tags/Search, DV360 and The Trade Desk, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads.
Experience:10-12 yearsPublic affairsPoliticalAdvocacyCorporate marketingProgrammaticSearch marketingPaid social
Skills:LeadershipClient relationship managementCommunicationPresentationClient counseling
Languages:English
Tech Stack:Google AdsGoogle TagsGoogle SearchDV360The Trade DeskMeta Ads ManagerLinkedIn Campaign ManagerTikTok AdsLiveRampApplecartAtlasI360BlueLabsAdClarityPathmatics

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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