DTC Ads Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Rabat, Abuja
Workplace: RemoteFull timeUSD 1,800 - 2,300 monthlyFunction: Marketing & GrowthSkills: ["Analytical","Reporting","Optimization","Collaboration","Experimentation"]

Own and scale paid media for a health & wellness DTC e-commerce brand, managing Google and Meta campaigns (Search, Shopping, Performance Max) and related performance channels. Drive profitable growth by optimizing targeting, bidding, budgets, and creative testing to improve ROAS, CPA, and full-funnel performance. Provide daily updates and weekly reporting, stay current on platform updates and ad compliance, and collaborate with creative teams to refine assets using performance insights.

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FursaFursa
Scale Army
Scale Army
1 day ago

DTC Ads Specialist

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Last checked: 11 hours agoStatus: Live

Job Summary

Own and scale paid media for a health & wellness DTC e-commerce brand, managing Google and Meta campaigns (Search, Shopping, Performance Max) and related performance channels. Drive profitable growth by optimizing targeting, bidding, budgets, and creative testing to improve ROAS, CPA, and full-funnel performance. Provide daily updates and weekly reporting, stay current on platform updates and ad compliance, and collaborate with creative teams to refine assets using performance insights.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Rabat, Abuja
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, manage, and optimize paid campaigns across Search, Shopping, Performance Max, and social platforms.
  • •Own targeting, bidding strategies, and budget allocation, including creative testing and scaling decisions.
  • •Scale high-performing campaigns and pause underperforming initiatives to drive profitable growth.
  • •Track and analyze ROAS, CPA, and funnel performance to continuously optimize campaigns.
  • •Provide daily ad performance updates and weekly reports while collaborating with creative teams on ad assets and staying current on platform updates and compliance requirements.

Pay and Benefits

Salary: USD 1,800 - 2,300 monthly

Key Requirements

  • •3+ years of hands-on paid media experience managing campaigns on Google and Meta.
  • •Proven experience running performance-driven e-commerce campaigns.
  • •Strong analytical and reporting skills to interpret performance data and turn it into optimization actions.
  • •Proficiency in paid media optimization across search and social platforms.
  • •Experience managing budgets, testing creatives, and optimizing full-funnel performance.
Experience:E-commerceHealth and wellnessPerformance marketingPaid media
Skills:AnalyticalReportingOptimizationCollaborationExperimentation
Tech Stack:GoogleGoogle AdsMetaMeta AdsSearchShoppingPerformance MaxBingXROASCPA

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website