Growth Marketer

Animoca Brands
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-6 yearsSkills: ["Data-driven decision-making","Experimentation","Communication","Stakeholder management","Project management"]

Own the full launch funnel for Minds, driving acquisition across key markets and continuously optimizing from first touch to activation. Run rigorous experiments across landing pages, onboarding flows, messaging, and CTAs to reduce drop-off and improve conversion. Manage paid media against strict CAC targets, build organic growth levers, and partner with data and product teams to instrument attribution and act on post-launch signals in a fast-paced Web3/AI environment.

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FursaFursa
Animoca Brands
Animoca Brands
2 months ago

Growth Marketer

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own the full launch funnel for Minds, driving acquisition across key markets and continuously optimizing from first touch to activation. Run rigorous experiments across landing pages, onboarding flows, messaging, and CTAs to reduce drop-off and improve conversion. Manage paid media against strict CAC targets, build organic growth levers, and partner with data and product teams to instrument attribution and act on post-launch signals in a fast-paced Web3/AI environment.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the launch funnel end-to-end, driving acquisition and optimizing conversion from first touch to a launched Mind.
  • •Run a steady cadence of experiments across landing pages, onboarding flows, messaging, and CTAs, prioritizing user outcomes.
  • •Manage paid media and media buying against strict CAC targets, and develop organic community and referral channels.
  • •Monitor post-launch drop-off and day-two return signals, feeding insights back into targeting and onboarding with data and product teams.
  • •Work with the data team to clean tracking infrastructure, fix attribution models, and stand up a fully instrumented funnel with defensible baselines.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

  • •5 to 6 years of growth marketing experience with a proven track record entering and scaling consumer products in new markets.
  • •Strong B2C experience in a high-growth environment, with proven ability owning, instrumenting, and testing a consumer funnel.
  • •Highly proficient in paid media and performance channels, scaling under low CAC constraints.
  • •Fluent in lifecycle and CRM tools, with experience in event/UTM design and advanced product analytics; comfortable with Posthog.
  • •Strong communication skills to surface resource needs, efficiencies, and bottlenecks to stakeholders.
Experience:5-6 yearsGrowth marketingB2CConsumer productsWeb3AI products
Skills:Data-driven decision-makingExperimentationCommunicationStakeholder managementProject management
Languages:JapaneseKorean
Tech Stack:PosthogUTMCRMEvent trackingProduct analyticsTelegramEmailProgressive Web AppLanding pagesOnboarding flows

Company Brief

Animoca Brands
Develops and publishes blockchain-based games, NFTs, and digital property ecosystems. Invests in and partners with Web3, gaming, and metaverse companies to build decentralized digital entertainment and open metaverse infrastructure.
Industry: Blockchain & Web3
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Hong Kong, Hong Kong
Founded: 2014
WebsiteLinkedIn