Animoca Brands

2 weeks ago

Growth Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own the full launch funnel for Minds, driving acquisition across key markets and continuously optimizing from first touch to activation. Run rigorous experiments across landing pages, onboarding flows, messaging, and CTAs to reduce drop-off and improve conversion. Manage paid media against strict CAC targets, build organic growth levers, and partner with data and product teams to instrument attribution and act on post-launch signals in a fast-paced Web3/AI environment.

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the launch funnel end-to-end, driving acquisition and optimizing conversion from first touch to a launched Mind.
•Run a steady cadence of experiments across landing pages, onboarding flows, messaging, and CTAs, prioritizing user outcomes.
•Manage paid media and media buying against strict CAC targets, and develop organic community and referral channels.
•Monitor post-launch drop-off and day-two return signals, feeding insights back into targeting and onboarding with data and product teams.
•Work with the data team to clean tracking infrastructure, fix attribution models, and stand up a fully instrumented funnel with defensible baselines.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

•5 to 6 years of growth marketing experience with a proven track record entering and scaling consumer products in new markets.
•Strong B2C experience in a high-growth environment, with proven ability owning, instrumenting, and testing a consumer funnel.
•Highly proficient in paid media and performance channels, scaling under low CAC constraints.
•Fluent in lifecycle and CRM tools, with experience in event/UTM design and advanced product analytics; comfortable with Posthog.
•Strong communication skills to surface resource needs, efficiencies, and bottlenecks to stakeholders.

Experience:5-6 yearsGrowth marketingB2CConsumer productsWeb3AI products

Skills:Data-driven decision-makingExperimentationCommunicationStakeholder managementProject management

Languages:JapaneseKorean

Tech Stack:PosthogUTMCRMEvent trackingProduct analyticsTelegramEmailProgressive Web AppLanding pagesOnboarding flows

Company Brief

Animoca Brands

Develops and publishes blockchain-based games, NFTs, and digital property ecosystems. Invests in and partners with Web3, gaming, and metaverse companies to build decentralized digital entertainment and open metaverse infrastructure.

Industry: Blockchain & Web3

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hong Kong, Hong Kong

Founded: 2014

Website LinkedIn

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Animoca Brands

2 weeks ago

Growth Marketer

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the launch funnel end-to-end, driving acquisition and optimizing conversion from first touch to a launched Mind.
•Run a steady cadence of experiments across landing pages, onboarding flows, messaging, and CTAs, prioritizing user outcomes.
•Manage paid media and media buying against strict CAC targets, and develop organic community and referral channels.
•Monitor post-launch drop-off and day-two return signals, feeding insights back into targeting and onboarding with data and product teams.
•Work with the data team to clean tracking infrastructure, fix attribution models, and stand up a fully instrumented funnel with defensible baselines.

Pay and Benefits

Perks:MedicalLifeCommuter Benefits

Key Requirements

•5 to 6 years of growth marketing experience with a proven track record entering and scaling consumer products in new markets.
•Strong B2C experience in a high-growth environment, with proven ability owning, instrumenting, and testing a consumer funnel.
•Highly proficient in paid media and performance channels, scaling under low CAC constraints.
•Fluent in lifecycle and CRM tools, with experience in event/UTM design and advanced product analytics; comfortable with Posthog.
•Strong communication skills to surface resource needs, efficiencies, and bottlenecks to stakeholders.

Experience:5-6 yearsGrowth marketingB2CConsumer productsWeb3AI products

Skills:Data-driven decision-makingExperimentationCommunicationStakeholder managementProject management

Languages:JapaneseKorean

Tech Stack:PosthogUTMCRMEvent trackingProduct analyticsTelegramEmailProgressive Web AppLanding pagesOnboarding flows

Company Brief

Animoca Brands

Industry: Blockchain & Web3

Company Size: Enterprise (1,001+ employees)

Revenue: USD 100M to 250M

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Hong Kong, Hong Kong

Founded: 2014

Website LinkedIn