Director, Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Kate Spade’s Japan brand and marketing strategy, translating global and APAC direction into locally resonant plans. Oversee integrated full-funnel marketing across media, social/digital, CRM, PR and influencer programs, retail activation, and omnichannel experiences. Own media planning and performance, drive digital engagement and Gen Z growth, and use analytics and CRM insights to guide actionable recommendations. Manage and mentor the Japan marketing team and agencies while optimizing budget and ROI.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop Japan positioning and long-term marketing strategy grounded in cultural and consumer insights aligned to regional/global direction.
•Lead integrated marketing and campaign execution across media (social/digital, CRM), PR, retail, and experiential channels; localize storytelling and creative briefs.
•Oversee end-to-end media strategy, including demand generation/capture across paid digital, social, search, programmatic, and offline; track KPIs and optimize ROI.
•Drive digital/social and consumer engagement, including social content, influencer programs, community building, and omnichannel experiences.
•Lead PR and earned-media strategies (VIP/celebrity, KOL/KOC, gifting and seeding) and use analytics/market research and CRM data to translate insights into actionable recommendations; manage team and budget.

Key Requirements

•10–15+ years of progressive marketing experience in fashion, luxury, lifestyle, FMCG, or premium consumer brands.
•Minimum 5 years in senior roles leading large-scale brand or integrated marketing strategies and people management in Japan.
•Strong track record driving brand growth, integrated campaigns, and media strategies in the Japanese market.
•Experience navigating a global matrix organization and influencing cross-regional stakeholders.
•Fluency in Japanese and English.

Experience:10-15 yearsFashionLuxuryLifestyleFMCGPremium consumer brandsOmnichannelCRMGen Z

Skills:LeadershipMentorshipStakeholder managementAnalytical mindsetCommunicationCollaboration

Languages:JapaneseEnglish

Company Brief

Tapestry

Industry: Luxury Goods

Website

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Tapestry

2 months ago

Director, Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop Japan positioning and long-term marketing strategy grounded in cultural and consumer insights aligned to regional/global direction.
•Lead integrated marketing and campaign execution across media (social/digital, CRM), PR, retail, and experiential channels; localize storytelling and creative briefs.
•Oversee end-to-end media strategy, including demand generation/capture across paid digital, social, search, programmatic, and offline; track KPIs and optimize ROI.
•Drive digital/social and consumer engagement, including social content, influencer programs, community building, and omnichannel experiences.
•Lead PR and earned-media strategies (VIP/celebrity, KOL/KOC, gifting and seeding) and use analytics/market research and CRM data to translate insights into actionable recommendations; manage team and budget.

Key Requirements

•10–15+ years of progressive marketing experience in fashion, luxury, lifestyle, FMCG, or premium consumer brands.
•Minimum 5 years in senior roles leading large-scale brand or integrated marketing strategies and people management in Japan.
•Strong track record driving brand growth, integrated campaigns, and media strategies in the Japanese market.
•Experience navigating a global matrix organization and influencing cross-regional stakeholders.
•Fluency in Japanese and English.

Experience:10-15 yearsFashionLuxuryLifestyleFMCGPremium consumer brandsOmnichannelCRMGen Z

Skills:LeadershipMentorshipStakeholder managementAnalytical mindsetCommunicationCollaboration

Languages:JapaneseEnglish

Company Brief

Tapestry

Industry: Luxury Goods

Website