Creative Lead, Influencer Marketing

Own end-to-end creative strategy for influencer marketing campaigns, translating brand objectives into social-first content approaches. Build creative briefs, lead brainstorming, and develop content frameworks and story arcs. Review creator concepts and deliverables through both creative and performance lenses, coaching creators to preserve their voice while improving results. Partner with Account Management, Strategy, Insights, and Paid Media, using performance learnings to evolve agency creative best practices and processes.