Senior Demand Generation Manager

Egnyte
Mountain View
Workplace: HybridFull timeUSD 145,000 - 185,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Communication","Budget management","Data analysis","Strategic planning"]

Own end-to-end demand generation strategy for enterprise SaaS: build multi-channel campaign plans (webinars, email nurtures, paid media), align targets with pipeline needs across vertical markets, and drive lifecycle execution from brief through measurement. Orchestrate cross-functional work across field and product marketing, content strategy, and web development. Use attribution and funnel analytics to optimize performance, improve lead quality with sales/BDR teams, and manage budgets while integrating AI for audience targeting and forecasting.

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Egnyte
Egnyte
1 week ago

Senior Demand Generation Manager

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Job Summary

Own end-to-end demand generation strategy for enterprise SaaS: build multi-channel campaign plans (webinars, email nurtures, paid media), align targets with pipeline needs across vertical markets, and drive lifecycle execution from brief through measurement. Orchestrate cross-functional work across field and product marketing, content strategy, and web development. Use attribution and funnel analytics to optimize performance, improve lead quality with sales/BDR teams, and manage budgets while integrating AI for audience targeting and forecasting.
Location: Mountain View
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Architect comprehensive, end-to-end demand generation strategies aligned to multi-channel campaign execution and pipeline requirements across vertical markets.
  • •Orchestrate cross-functional initiatives across field marketing, product marketing, content strategy, and web development to ensure alignment and unified messaging.
  • •Own campaign reporting and attribution, monitor funnel health, and run data-driven optimizations to exceed quarterly pipeline targets and improve ROI.
  • •Partner with BDRs/SDRs to enable lead qualification and outreach sequences, maintaining feedback loops to resolve conversion bottlenecks.
  • •Manage demand generation budgets for forecasting and resource allocation, including integrating AI-driven solutions for targeting, personalization, and predictive analysis.

Pay and Benefits

Salary: USD 145,000 - 185,000 annually
Perks:401kHsaFsaParental LeaveAdoption LeavePaid HolidaysSick TimeEapGym MembershipTravel AllowanceFlexible HoursRemote Work

Key Requirements

  • •8-10 years of enterprise marketing experience in SaaS and Cloud, with demonstrable success in demand generation and pipeline contribution.
  • •Experience developing integrated demand generation strategies that drive quality leads and pipeline growth.
  • •Strong analytical skills to measure campaign performance, optimize results, and improve lead volume, quality, and velocity.
  • •Experience with vertical marketing (e.g., FSI or AEC) and account-based marketing (ABM) strategies.
  • •Ability to manage budgets and allocate resources strategically while collaborating across marketing functions.
Experience:8-10 yearsSaaSCloudEnterprise marketing
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Cross-functional collaborationCommunicationBudget managementData analysisStrategic planning
Tech Stack:SalesforceMarketing automationCRMPaid mediaWebinarsEmail nurtures

Company Brief

Egnyte
Provides a cloud-based content governance and secure file-sharing platform enabling businesses to manage, protect, and collaborate on files across cloud and on-premises systems with compliance, data protection, and access controls.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Mountain View, United States
Founded: 2007
WebsiteLinkedIn