APAC Marketing Lead, DX

Atlassian
London
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Prioritization","Account-based thinking","Execution","Messaging judgment","Collaboration"]

Own DX’s APAC field marketing presence by building account engagement plans with AEs, executing programs and plays (events, executive roundtables, personalized campaigns), and translating regional market intelligence into global demand gen and PMM. Partner across demand gen, events, product marketing, and sales to adapt messaging and assets for in-region resonance. Drive growth through experimentation, and define success in the first six months with clear traction goals.

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Atlassian
Atlassian
3 days ago

APAC Marketing Lead, DX

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Job Summary

Own DX’s APAC field marketing presence by building account engagement plans with AEs, executing programs and plays (events, executive roundtables, personalized campaigns), and translating regional market intelligence into global demand gen and PMM. Partner across demand gen, events, product marketing, and sales to adapt messaging and assets for in-region resonance. Drive growth through experimentation, and define success in the first six months with clear traction goals.
Location: London
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Maintain a view of target accounts in APAC and track campaign reach and pipeline stage.
  • •Partner with AEs to build account engagement plans, identify contacts, and match programs to buying stage.
  • •Execute engagement plays (e.g., executive roundtables, CxO dinners, partner-led motions, direct mail, personalized digital campaigns, ABM touches).
  • •Be the voice of APAC inside the marketing org by collecting market intelligence and pushing regional adaptations to messaging and assets.
  • •Run executive programs and webinars, support APAC event presence, and experiment with new channels/partners/plays to expand reach in APAC.

Key Requirements

  • •Have run field or regional marketing in a B2B SaaS or developer tools company with limited support, and know how to prioritize.
  • •Think in accounts and people—work from a named account list to build real engagement plans.
  • •Have run executive programs/events before, including positioning, agenda design, and follow-through.
  • •Be comfortable across execution, from webinar briefs to campaign sequences and event/booth work.
  • •Collaborate effectively with demand gen, events, product marketing, and sales, making relationships productive without owning everything.
Experience:B2B SaaSDeveloper tools
Skills:PrioritizationAccount-based thinkingExecutionMessaging judgmentCollaboration

Company Brief

Atlassian
Atlassian develops collaboration and workflow software—Jira, Confluence, Trello, Loom and more—used by teams for project management, software development, and IT service management across enterprises worldwide.
Industry: Developer Tools
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Sydney, Australia
Founded: 2002
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