Manager, Marketing Operations

Airwallex
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Analytical skills","Attention to detail","Communication","Collaboration","Ownership"]

Develop and execute automated B2B marketing campaigns to drive customer acquisition, engagement, and retention. Lead ABM strategy execution with cross-functional Marketing and Sales teams worldwide, using Marketo and partner tools to build audiences, run landing pages, and optimize workflows. Support regional teams with Marketo, Salesforce, Outreach, and Hightouch best practices, while ensuring ABM activities meet data privacy and internal security requirements.

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Airwallex
Airwallex
1 day ago

Manager, Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Develop and execute automated B2B marketing campaigns to drive customer acquisition, engagement, and retention. Lead ABM strategy execution with cross-functional Marketing and Sales teams worldwide, using Marketo and partner tools to build audiences, run landing pages, and optimize workflows. Support regional teams with Marketo, Salesforce, Outreach, and Hightouch best practices, while ensuring ABM activities meet data privacy and internal security requirements.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Design, build, and execute B2B marketing campaigns in Marketo, including email templates, workflows, segmentation, and automation rules.
  • •Create and maintain landing pages using existing templates and follow landing page and email best practices.
  • •Build and activate target account audiences across Demandbase, Hightouch, Salesforce, and Marketo, then feed them into LinkedIn, Google Ads, and Meta Ads for retargeting.
  • •Develop complex Marketo automation workflows such as lead nurturing, drip campaigns, and triggered communications.
  • •Provide day-to-day enablement to regional Marketing and Sales teams on Marketo, Salesforce, Outreach, and Hightouch, and ensure ABM activities comply with GDPR and internal security policies.

Key Requirements

  • •5+ years working with marketing automation tools (e.g., Marketo) and CRM systems (e.g., Salesforce) in a B2B environment.
  • •Experience deploying ABM campaigns in collaboration with Marketing and Sales teams.
  • •Strong analytical skills with data-driven decision-making and high attention to detail.
  • •Ability to work collaboratively with strong communication skills internally and externally.
  • •Hands-on knowledge of HTML, CSS, JavaScript, and email/landing page best practices, plus experience with MarTech platforms (Mutiny, Outreach, Marketo, Contentful, or similar).
Experience:B2BMarketing automationABMMarTech
Skills:Analytical skillsAttention to detailCommunicationCollaborationOwnership
Certifications:Adobe Marketo Engage
Tech Stack:MarketoSalesforceDemandbaseHightouchLinkedInGoogle AdsMeta AdsOutreachMutinyContentfulHTMLCSSJavaScriptSQL

Company Brief

Airwallex
Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.
Industry: Fintech Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Singapore, Singapore
Founded: 2015
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor