VP, Marketing

HopSkipDrive
Arizona, California, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Nevada, New York, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin
Workplace: RemoteFull timeUSD 200,000 - 250,000 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Executive communication","Direct communication","Leadership","Strategic thinking","Cross-functional collaboration"]

Own the end-to-end B2B marketing motion, including brand, demand generation, events, RFPs, product marketing, sales enablement, and lifecycle/growth marketing. Lead positioning and go-to-market strategy for institutional buyers, build a revenue marketing system tied to pipeline, revenue, and retention outcomes, and oversee marketing tech, attribution, and data infrastructure. Drive AI transformation across marketing workflows while scaling efficiently and partnering tightly with Sales and Customer Success.

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HopSkipDrive
HopSkipDrive
1 month ago

VP, Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Own the end-to-end B2B marketing motion, including brand, demand generation, events, RFPs, product marketing, sales enablement, and lifecycle/growth marketing. Lead positioning and go-to-market strategy for institutional buyers, build a revenue marketing system tied to pipeline, revenue, and retention outcomes, and oversee marketing tech, attribution, and data infrastructure. Drive AI transformation across marketing workflows while scaling efficiently and partnering tightly with Sales and Customer Success.
Location: Arizona, California, Colorado, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Nevada, New York, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Own the full B2B marketing function across brand, demand generation, field/events marketing, RFPs, customer advocacy, product marketing, sales enablement, and lifecycle/growth marketing.
  • •Lead product marketing: market intelligence, client engagement and advocacy, competitive positioning, go-to-market launches, pricing/packaging strategy, and sales enablement using the Challenger methodology.
  • •Build and execute a revenue marketing strategy connecting every investment to pipeline, revenue, and retention outcomes; manage marketing budget with ROI/CAC/ROAS focus.
  • •Drive the RFP function in partnership with Sales and oversee the demand gen engine, including digital channels and events.
  • •Oversee marketing tech, attribution, lead scoring, and data infrastructure; drive AI transformation of the marketing operating model and partner with Sales/Customer Success on ICP, pipeline targets, and expansion signals.

Pay and Benefits

Salary: USD 200,000 - 250,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife Insurance401kFsaEquity

Key Requirements

  • •10+ years of B2B marketing experience, including at least 3 years owning the full marketing function in a complex sales cycle.
  • •Deep product marketing background covering positioning, messaging, competitive strategy, pricing/packaging, go-to-market launches, and sales enablement.
  • •Proven accountability to pipeline and revenue outcomes (e.g., marketing-sourced revenue, CAC, time to revenue).
  • •Experience building or scaling a revenue marketing function, including marketing operations, attribution, and data infrastructure connecting spend to outcomes.
  • •A track record of using AI to redesign workflows and improve team efficiency, with the ability to lead others through that shift.
Experience:10+ yearsB2B marketingProduct marketingRevenue marketingAI transformationPublic sector marketing
Skills:Executive communicationDirect communicationLeadershipStrategic thinkingCross-functional collaboration
Languages:English
Tech Stack:AI toolsMarketing tech stackAttributionLead scoring

Company Brief

HopSkipDrive
Provides on-demand, vetted-driver transportation services for children and seniors, partnering with school districts, families, and care providers to offer safe, scheduled, and ad hoc rides through a tech-enabled platform.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: Los Angeles, United States
Founded: 2013
WebsiteLinkedIn