Marketing Scientist - EMEA (London)

OpenAI
London
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Client judgment","Communication","Cross-functional influence","Privacy-mindedness","Rigor"]

Help OpenAI Ads prove and improve advertisers’ media performance by advancing measurement across verification, attribution, incrementality, brand, and marketing mix modeling (MMM). Partner with Sales, partners, and clients to interpret results, shape learning agendas, and deliver advertiser-facing insights. Build scalable measurement programs, guidance, tools, and integrations—translating rigorous methodology into privacy-forward, actionable recommendations.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
OpenAI
OpenAI
3 days ago

Marketing Scientist - EMEA (London)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Help OpenAI Ads prove and improve advertisers’ media performance by advancing measurement across verification, attribution, incrementality, brand, and marketing mix modeling (MMM). Partner with Sales, partners, and clients to interpret results, shape learning agendas, and deliver advertiser-facing insights. Build scalable measurement programs, guidance, tools, and integrations—translating rigorous methodology into privacy-forward, actionable recommendations.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.
  • •Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and related methodologies.
  • •Develop scalable measurement programs and guidance to improve adoption of rigorous measurement practices.
  • •Create advertiser-facing insights that translate campaign and audience data into actionable performance recommendations.
  • •Conduct auction optimization analyses to identify delivery, pricing, and performance opportunities for improved advertiser outcomes.

Key Requirements

  • •10+ years of advertising measurement experience, including experimentation, incrementality testing, attribution, and econometric methods such as MMM.
  • •Hands-on experience working with large datasets using SQL, Python or R in AI-enabled analytical workflows.
  • •Experience designing or operating lift and incrementality programs, including experiment design, power analysis, governance, diagnostics, and statistical quality standards.
  • •Ability to communicate complex concepts clearly while upholding privacy, quality, transparency, and responsible interpretation.
  • •Experience with third-party measurement providers, partner onboarding, APIs or data integrations, and translating partner needs into practical product requirements.
Experience:10+ yearsAdvertisingMeasurementExperimentationIncrementalityAttributionMarketing mix modeling (MMM)
Skills:Client judgmentCommunicationCross-functional influencePrivacy-mindednessRigor
Tech Stack:SQLPythonRAPIsMarketing mix modeling (MMM)AttributionIncrementality

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor