Sony Interactive Entertainment

2 months ago

Lifecycle Marketing Specialist (12m Contract - Inside IR35)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing campaigns for Player Centricity across web, email, mobile, and on-console, from planning and journey configuration to QA, troubleshooting, optimization, and measurement. Build automated and trigger-based messaging, collaborate with Creative Studio, Data Science, and Audience & Measurement teams, and run test-and-learn cycles. Use analytics to share clear insights and continuously improve campaign structures.

Location: London

Workplace: Hybrid

Employment Type: Contract · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the end-to-end build and deployment of lifecycle marketing campaigns, including channel build, journey configuration, audience segmentation, QA, and troubleshooting.
•Plan and iterate campaigns based on existing blueprints, improving prior campaign structures through collaboration.
•Design, build, and optimize automated and trigger-based messaging to scale lifecycle programs.
•Collaborate to drive Player Centricity via models, content, and player insights to enable 1:1 personalization at scale.
•Analyze campaign and journey performance, run test-and-learn strategies, and share insights and improvement opportunities.

Pay and Benefits

Salary: GBP 225 - 250 daily

Key Requirements

•3+ years (or equivalent) of experience in B2C marketing, customer lifecycle management, and engagement marketing.
•Hands-on experience building and deploying campaigns in lifecycle marketing platforms, with strong understanding of journeys, data, and triggers.
•Self-starter able to take ownership of campaign delivery end-to-end, including setup, troubleshooting, and optimization.
•Strong analytical and quantitative skills with a consistent track record in data-based decision making.
•Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio (or equivalent ESP).

Experience:3+ yearsB2C marketingCustomer lifecycle management

Skills:OwnershipAnalytical thinkingSelf-motivationOrganizational skillsCustomer focus

Languages:English

Tech Stack:Salesforce Marketing CloudJourney BuilderInteractive Studio

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn

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Sony Interactive Entertainment

2 months ago

Lifecycle Marketing Specialist (12m Contract - Inside IR35)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Contract · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own the end-to-end build and deployment of lifecycle marketing campaigns, including channel build, journey configuration, audience segmentation, QA, and troubleshooting.
•Plan and iterate campaigns based on existing blueprints, improving prior campaign structures through collaboration.
•Design, build, and optimize automated and trigger-based messaging to scale lifecycle programs.
•Collaborate to drive Player Centricity via models, content, and player insights to enable 1:1 personalization at scale.
•Analyze campaign and journey performance, run test-and-learn strategies, and share insights and improvement opportunities.

Pay and Benefits

Salary: GBP 225 - 250 daily

Key Requirements

•3+ years (or equivalent) of experience in B2C marketing, customer lifecycle management, and engagement marketing.
•Hands-on experience building and deploying campaigns in lifecycle marketing platforms, with strong understanding of journeys, data, and triggers.
•Self-starter able to take ownership of campaign delivery end-to-end, including setup, troubleshooting, and optimization.
•Strong analytical and quantitative skills with a consistent track record in data-based decision making.
•Experience with Salesforce Marketing Cloud, Journey Builder, Interactive Studio (or equivalent ESP).

Experience:3+ yearsB2C marketingCustomer lifecycle management

Skills:OwnershipAnalytical thinkingSelf-motivationOrganizational skillsCustomer focus

Languages:English

Tech Stack:Salesforce Marketing CloudJourney BuilderInteractive Studio

Company Brief

Sony Interactive Entertainment

Develops and publishes PlayStation hardware, software, and digital services, operating the PlayStation platform and ecosystem for gaming, entertainment, and network services worldwide.

Industry: Gaming

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: San Mateo, United States

Founded: 1993

Website LinkedIn