Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition

Discover Financial
New York, Virginia
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Leadership","Coaching","Mentoring","Strategic communication","Problem-solving"]

Drive paid search, social, and display marketing acquisition for Small Business Card products within Business Cards & Payments. Lead strategy development and rapid market testing to improve NABs and NPV growth, from scoping new tools and platforms through rigorous pilot evaluation. Use first- and third-party customer data to segment within a credit framework, optimize audience targeting/suppression, and translate insights into long-term strategic roadmaps while partnering with marketing vendors, data scientists, and tech teams.

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Discover Financial
Discover Financial
2 days ago

Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition

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Last checked: 10 hours agoStatus: Live

Job Summary

Drive paid search, social, and display marketing acquisition for Small Business Card products within Business Cards & Payments. Lead strategy development and rapid market testing to improve NABs and NPV growth, from scoping new tools and platforms through rigorous pilot evaluation. Use first- and third-party customer data to segment within a credit framework, optimize audience targeting/suppression, and translate insights into long-term strategic roadmaps while partnering with marketing vendors, data scientists, and tech teams.
Location: New York, Virginia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop business strategies to drive growth, profitability, and competitive success.
  • •Lead direct-to-consumer marketing efforts and strategic intent across digital channels for select products.
  • •Own marketing innovation lifecycle, from scoping tools/platforms to executing and evaluating pilot tests.
  • •Perform advanced segmentation within the credit framework using first-party and third-party data to optimize NPV growth.
  • •Oversee and sequence delivery of business intent across multiple projects/programs while partnering with internal teams and external agencies/partners.

Key Requirements

  • •Bachelor’s degree in a quantitative field (or in the process of obtaining it by the scheduled start date).
  • •Master’s degree in a quantitative field (or an MBA with a quantitative concentration) or equivalent quantitative education.
  • •At least 3 years of professional experience performing analysis.
  • •Demonstrated decision-making and problem-solving based on analytics for marketing and credit risk management.
  • •Ability to manage and develop 1–2 analysts and coach/mentor associates.
Experience:3+ yearsFinancial servicesData analyticsCredit risk
Education:Bachelor's in quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or related)
Skills:LeadershipCoachingMentoringStrategic communicationProblem-solving

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn